中国纪录片频道专业化的现状与发展策略探析

发布时间：2018-01-22 08:13

本文关键词： 纪录片频道专业化现状发展策略　出处：《南昌大学》2014年硕士论文　论文类型：学位论文

【摘要】：“一个国家没有纪录片，就像一个家庭没有相册”，，充分地显示了纪录片在一个国家或民族史上应有的特殊地位。中国纪录片经历了辉煌、低谷、转机到复苏的历程，经历了从栏目化到频道化的发展，各纪录（纪实）频道逐步取得发展，央视纪录频道开播后，围绕纪录片频道化、产业化的探讨和研究成果明显增多。随着高清付费电视、互动电视和新媒体技术的发展，受众的细分化和多元化需求使频道的发展呈现专业化、分众化、窄播化的趋势，中国纪录片频道专业化发展呈现新的格局和态势。目前其发展还处于不成熟阶段，面临纪录片频道优良运作团队的缺位、成品资源参差不等、频道受众的分众化与大众化的博弈、频道品牌产业链不完善、频道评估机制不够健全等问题，同时如何落实制播分离制度，打造纪录片品牌频道，实现纪录片频道市场产业化是重中之重。针对这些现状和问题，本文运用传播学理论，品牌传播策略，市场营销管理等理论，从运作机制、节目成品、受众定位与细分、专业化品牌产业价值链、综合评估体系五个方面进行策略探析。希望本文对于中国纪录片频道化发展之路提供一些参考。
[Abstract]:"A country without documentaries is like a family without albums", which fully shows the special status of documentaries in the history of a country or a nation. Chinese documentaries have experienced a glorious and low ebb. Turning to the recovery of the process, experienced from column to channel development, the record (documentary) channel gradually achieved development, CCTV record channel after the start of broadcast, around the documentary channel. With the development of HDTV, interactive TV and new media technology, the demand of audience differentiation and diversification makes the channel development become more and more specialized. With the trend of narrow broadcasting, the specialization of Chinese documentary channel presents a new pattern and trend. At present, its development is still in the immature stage, facing the lack of good operation team of documentary channel, uneven finished product resources, channel audience focus and popular game, channel brand industry chain is not perfect. Channel evaluation mechanism is not perfect and so on. At the same time, how to implement the system of separation of production and broadcasting, create documentary brand channel, and realize the market industrialization of documentary channel is the most important. In view of these current situation and problems. This paper uses the theory of communication, brand communication strategy, marketing management, from the operational mechanism, program products, audience positioning and segmentation, professional brand industry value chain. I hope this paper can provide some references for the development of documentary channel in China.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J952

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