谈中国独立动画创作中的商业化倾向

发布时间：2018-01-23 19:13

本文关键词： 独立动画商业化表达特征衍生业态　出处：《南京艺术学院》2016年硕士论文　论文类型：学位论文

【摘要】：独立动画是受互联网迅速发展影响下所产生的动画形式,在我国经历了十多年的发展,独立动画在这兴起发展的期间,随着商业化市场环境的到来,动画市场及独立动画制作者们的需要,独立动画逐渐呈现出商业化的特征,也以其自身独特的特征与商业化进行了接轨。笔者对独立动画的特征和发展历程,及其可被商业化的背景、条件进行了分析,且通过对国内不同时期的独立动画作品的分析,不断搜集资料,对其商业化表现、衍生业态进行了具体分析,阐述。最后对未来独立动画中的“独立”概念将可能发生的改变以及可能即将形成的新产业链模式做了简单推测和分析,较系统的论述了我国独立动画在创作中的商业化倾向。以本文章来帮助自身对独立动画的商业化状况作一个全面的整理归纳,并期望能对我国独立动画发展有所裨益。
[Abstract]:Independent animation is affected by the rapid development of the Internet animation form, in China has experienced more than ten years of development, independent animation in this period of rise and development, with the arrival of commercial market environment. The market of animation and the needs of independent animation producers, independent animation gradually showing the characteristics of commercialization, but also with its own unique characteristics of the commercialization of the integration. The author of independent animation characteristics and development process. The background and conditions of commercialization are analyzed, and through the analysis of independent animation works in different periods in China, the data are collected constantly, and the commercial performance and derivative state are analyzed concretely. At last, the paper makes a simple speculation and analysis on the possible changes of the concept of "independence" in the future independent animation and the new industrial chain model that may soon be formed. This paper systematically discusses the commercial tendency of independent animation in the creation of our country. This article helps itself to make a comprehensive summary of the commercialization of independent animation. And it is expected to be beneficial to the development of independent animation in China.
【学位授予单位】：南京艺术学院
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J954

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