功能视域下的信息动画研究

发布时间：2018-02-12 12:10

本文关键词： 信息动画娱乐功能教育功能信息传达　出处：《上海师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：动画是一门集艺术与科学于一体的学科。技术进步催生了动画艺术的繁荣,动画艺术的进步需求在一定程度上也倒逼动画借助科技发展的新形式和新载体迸发出全新的生命力。“媒介革命”随着科学技术的迅猛发展而一触即发,传播媒介的多元化助推了信息动画在各个行业及领域的渗透与蔓延。信息动画作为一门年青的视听艺术表达形式,得以在各个领域生根发芽,依赖于其与生俱来的信息传递传达功能。由于信息动画将信息传递传达这一辅助性功能作为创作目的和表达初衷,已不能将其仅仅局限于一种视听艺术表达形式,而更应以一种全新的产业或文化载体予以研究。网络的迅猛发展所带来的一系列连锁效应决定了信息动画的传播方式,碎片化的信息传播方式和多样化的受众需求决定了信息动画的内容表现形式,信息动画所承载的功能性也日益凸显,与此同时,数字技术的更迭更是催生了其表现形式的一轮轮变革。信息动画以全新的面貌被大家所熟知,并在网络传播及新媒体为传播新领域的新局势下,迅速捕获了大量受众,并丰富了受众的视野。本论文致力于通过分析信息动画在大数据时代的发展演进,特别是在信息过剩环境下,信息可视化和数据可视化所导致的信息动画功能的细分,对信息动画在不同阶段与领域的表现形式、创作特征和用户需求等进行深入分析与研究。在理顺信息动画不同功能范畴的同时,对其在现代传播中不同领域的应用进行研究发现,在信息动画的相关功能中存在一定程度的需求冲突,通过理论研究与个案分析相结合的方式,探讨不同功能间的影响维度及其辩证统一关系,对于冲突的权衡与需求的平衡做梳理与分析。进而归纳不同功能类型信息动画所特有的艺术表现特征和审美需求,将信息动画不同功能视角的创作规律进行系统总结,并探寻其中艺术表现的创新和价值观念的更替,以此来提升信息动画的质量。不同历史时期信息技术的发展变革及不同领域受众消费观念的侧重都影响着信息动画的创作初衷和艺术表现形式。通过类型向度的研究来阐释信息动画“功能化”表征和内在创作初衷的同时,针对信息动画的功能范畴,以及不同功能视角下信息动画创作在适应新的社会发展和受众需求所作的信息呈现方式的转变,为其创作与发展提出合理化建议,以期在未来相关研究中提供一定的参考价值。
[Abstract]:Animation is a subject that integrates art and science. Technological progress has given birth to the prosperity of animation art. To a certain extent, the progressive demands of animation art also force animation to burst out new vitality with the help of new forms and carriers of scientific and technological development. "Media Revolution" is imminent with the rapid development of science and technology. The diversification of communication media has promoted the penetration and spread of information animation in various industries and fields. As a young form of audio-visual art expression, information animation has taken root in various fields. It depends on its inherent function of information transmission and communication. Because information animation regards the auxiliary function of information transmission as the purpose of creation and the original intention of expression, it can not be confined to only one form of audio-visual art expression. And it should be studied by a brand new industry or cultural carrier. A series of chain effects brought about by the rapid development of the network determine the mode of dissemination of information animation. The fragmentation of information dissemination and the diverse needs of the audience determine the content form of information animation, and the function of information animation is increasingly prominent, at the same time, The change of digital technology has given birth to a round of changes in its forms of expression. Information animation has been known to everyone with a new face, and in the new situation of network communication and new media, it has quickly captured a large number of audiences. This thesis is devoted to analyzing the development and evolution of information animation in big data's time, especially the segmentation of information animation function caused by information visualization and data visualization under the environment of information surplus. This paper deeply analyzes and studies the forms of expression, creative features and user needs of information animation in different stages and fields. At the same time, it straightens out the different functional categories of information animation. Through the research on its application in different fields of modern communication, it is found that there is a certain degree of demand conflict in the relevant functions of information animation, and through the combination of theoretical research and case analysis, This paper discusses the influence dimension and dialectical unity relationship between different functions, combs and analyzes the balance of conflict and needs, and then sums up the unique artistic expression characteristics and aesthetic demands of information animation of different functional types. This paper systematically summarizes the creative rules of different functional perspectives of information animation, and probes into the innovation of artistic expression and the replacement of values. In order to improve the quality of information animation, the development and transformation of information technology in different historical periods and the emphasis of audience consumption in different fields affect the original intention and artistic expression of information animation. Research to explain the information animation "functionalization" representation and the original intention of internal creation at the same time, Aiming at the functional category of information animation and the change of information presentation mode made by information animation creation in the light of the new social development and the needs of the audience under different functional perspectives, this paper puts forward some reasonable suggestions for its creation and development. In order to provide certain reference value in the future related research.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J954

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