中国网络电影盗版行为的多维分析

发布时间：2018-02-12 12:56

本文关键词： 盗版电影计划行为理论道德理论网络传播　出处：《深圳大学学报(人文社会科学版)》2016年03期 　论文类型：期刊论文

【摘要】：盗版电影的传播不仅对电影行业造成了巨大损失,而且从社会道德层面也有损于社会的健康发展。以计划行为理论与道德理论作为基础,结合中国独特的网络环境,针对日益猖獗的盗版电影广泛传播这一现象,构建结构方程模型并加以验证。实证结果表明:感知收益、对电影质量的要求以及态度等个人因素对观看盗版电影这一行为都产生巨大影响;从传播途径而言,网络的传播属性同样有助于盗版电影的传播;但是,社会层面的法律制度以及相应的惩罚措施并没有对观看盗版电影产生明显的遏制作用。这些结论启示管理层应该从适当的方向来打击盗版电影这一不良现象。
[Abstract]:The spread of pirated films has not only caused great losses to the film industry, but also harmed the healthy development of society from the social moral level. Based on the theory of planned behavior and moral theory, combined with China's unique network environment, In view of the widespread spread of the increasingly rampant pirated films, a structural equation model is constructed and verified. The empirical results show that perceived returns, Personal factors, such as requirements on film quality and attitude, have a huge impact on watching pirated films; in terms of the way of transmission, the properties of the network also contribute to the spread of pirated films; however, The legal system in the social level and the corresponding punishment measures have no obvious deterrent effect on watching pirated movies. These conclusions suggest that the management should combat the bad phenomenon of pirated films from the appropriate direction.
【作者单位】：武汉大学信息资源研究中心;深圳大学管理学院;
【基金】：国家自然科学基金项目(71371127) 国家软科学计划项目(2013GXS4D138) 教育部人文社科规划基金项目(13YJA630050) 广东省软科学研究计划项目(2013B070206075)
【分类号】：J992

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