论国产电视剧对外传播发展策略

发布时间：2018-02-27 08:31

本文关键词： 国产电视剧对外传播现存问题解决思路　出处：《南昌大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来，随着我国文化“走出去”事业发展得如火如荼，越来越多国产电视剧冲出国门，走向世界，被越来越多的世界观众所接受。本文欲讨论的话题便是国产电视剧的对外传播问题。首先需申明一点，本文所讨论的国产电视剧，指的是除我国港澳台地区之外的大陆地区所生产的电视剧。毋庸置疑，，与半个世纪前的中国相比，如今的中国国产电视剧的对外传播取得了较好的成绩。电视剧的传播范围已由港台、东南亚延伸至欧美、非洲等地，电视剧传播类型也日益丰富，规模日益壮大。但是与美国、韩国等电视剧相比，我国电视剧在国际上的影响力仍相形见绌。针对这一问题，笔者按照最传统的提出问题、发现问题、解决问题的思路而展开话题讨论。首先，介绍了选题来源、选题意义，国内外研究综述及本文所主要采用的研究方法。其次，介绍国产电视剧的对外传播现状，分别介绍了发展历史，传播题材、渠道、规模与数量等问题。随后，进一步介绍发展过程中存在的主要问题，从电视剧自身而言质量不佳，从整个行业而言未形成合理商业体系，最后从国家层面而言，国产电视剧未形成强大的品牌影响力。在提出上述问题的基础上，相对应地提出解决思路，如电视剧提高质量、建立商业体系、树立国家品牌形象、延伸电视剧产业链等。我国电视剧有着庞大的剧产量，在国内外有着广阔的受众市场，国产电视剧本应有着美好的发展前景。但在种种因素影响之下，电视剧对外传播效果不尽人意。目前我国已经是一个电视剧生产大国，却远不是一个电视剧生产强国。面对现状，消极应对并不是办法。我们该做的是仔细分析问题、并有的放矢的解决问题。相信若能有效解决相应问题，国产电视剧在海外的影响力必将得到大幅提升。
[Abstract]:In recent years, as the cause of "going out" in our country has developed in full swing, more and more domestic TV dramas have rushed out of the country to the world. It is accepted by more and more world audiences. The topic to be discussed in this paper is the issue of the dissemination of domestic TV dramas. First of all, it should be stated that the domestic TV dramas discussed in this article, It refers to the TV dramas produced by the mainland in addition to the Hong Kong, Macao and Taiwan areas of our country. There is no doubt that compared with China half a century ago, Chinese domestic TV dramas have achieved better results in their external dissemination. The dissemination of TV dramas has been extended from Hong Kong to Taiwan and Southeast Asia to places such as Europe, America, Africa, and so on. TV dramas are becoming increasingly rich in types of communication and growing in scale. However, compared with TV dramas such as the United States and South Korea, the influence of Chinese TV dramas in the international arena is still dwarfed. In view of this problem, the author puts forward questions according to the most traditional ones. First of all, it introduces the source of the topic, the significance of the topic, the domestic and foreign research review and the main research methods adopted in this paper. Secondly, it introduces the current situation of the dissemination of domestic TV dramas to the outside world. Then, the main problems in the process of development are introduced, such as the history of development, the subject matter of communication, channels, scale and quantity. Then, the main problems in the process of development are further introduced, and the quality of the TV series itself is not good. The whole industry has not formed a reasonable commercial system, and finally, at the national level, domestic TV dramas have not formed a strong brand influence. On the basis of raising the above questions, the corresponding solutions, such as improving the quality of TV dramas, are put forward. Establish commercial system, establish national brand image, extend TV series industry chain and so on. Chinese TV dramas have a huge production of dramas and have a broad audience market at home and abroad. Domestic TV dramas should have a bright development prospect. But under the influence of various factors, The effect of teleplay dissemination abroad is unsatisfactory. At present, our country is already a big producer of TV series, but it is far from a powerful country in the production of TV dramas. Facing the present situation, negative response is not the way. What we should do is to analyze the problem carefully. I believe that if we can effectively solve the corresponding problems, the influence of domestic TV dramas will be greatly enhanced overseas.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905

【参考文献】