国内卡通动画频道包装的研究与分析

发布时间：2018-02-28 05:51

本文关键词： 卡通动画频道电视频道包装栏目定位　出处：《西安工程大学》2013年硕士论文　论文类型：学位论文

【摘要】：卡通动画频道是以播放卡通动画类节目为主要内容的专业性电视频道。自2004年起，湖南金鹰卡通频道、上海炫动卡通频道、北京卡酷动画频道等国内卡通动画频道相继开播，这些新型的卡通动画频道为国内的动漫产业提供了良好的平台。同时，卡通动画频道作为电视频道的后起之秀，由于信息多元化，频道同质化，导致卡通动画频道面临着诸多竞争与挑战。要想在众多电视频道中脱颖而出，卡通动画频道就必须找寻适合自己的频道包装方式。卡通动画频道的包装是一个实践性很强的课题，如果光从理论层面上去研究是远远不够的，，还需要与实践相结合，纵向梳理卡通动画频道包装的实施研究，同时进行横向的具体分析。本文借鉴已有的电视媒体理论知识，用理性的思维方式深入的探讨卡通动画频道包装的各个方面。综合运用了文献调研、比较分析、案例研究等方法，以卡通动画频道的产生与现状为切入点。从现今国内卡通动画频道整体包装的视角出发，分别对卡通动画频道的定位、受众心理、视听识别进行细致分析，并通过对国内现有的不同电视台卡通动画频道的典型案例来进行具体剖析。从频道识别、形象宣传、栏目包装、导视系统、宣传语系、字幕设计等六个方面对整个卡通动画频道包装具体的应用进行系统的梳理。在梳理的过程中，鉴于理论知识的基础上利用对比分析、案例研究的手法对卡通动画频道包装的具体实施进行深入分析，同时提出相关的设计原理与策略。在分析研究的过程中，总结归纳出国内现有卡通动画频道的包装中存在的几点误区与不足：频道定位不明确，整体包装华而不实，栏目趋于低龄化，节目质量良莠不齐等问题。并同时通过问卷调查的形式为研究结论进行了证实。最终寻求造成其现象的根本原因，并鲜明的提出细分受众群体，简洁化包装，发展离播包装，开办自制栏目等观点，为今后电视工作者提供绵薄之力。
[Abstract]:Cartoon Animation Channel is a professional TV channel with cartoon animation programs as its main content. Since 2004, domestic cartoon channels such as Hunan Golden Eagle Cartoon Channel, Shanghai Xuan Motion Cartoon Channel, Beijing Cachu Animation Channel and other domestic cartoon channels have started broadcasting one after another. These new cartoon channels provide a good platform for the domestic animation industry. At the same time, cartoon animation channels as a rising star of television channels, because of the diversity of information, channel homogeneity, In order to stand out among many TV channels, cartoon animation channels must find their own channel packaging methods. The packaging of cartoon animation channel is a very practical subject. If it is not enough to study it from the theoretical level, it is necessary to combine it with practice, and to sort out the implementation research of cartoon animation channel packaging longitudinally. At the same time, carry on the horizontal concrete analysis. This article draws lessons from the existing television media theory knowledge, deeply discusses each aspect of the cartoon animation channel packaging with the rational thinking way, synthetically uses the literature investigation, the comparative analysis, the case study and so on the method, From the perspective of the overall packaging of cartoon animation channels in China, this paper makes a detailed analysis of the location, audience psychology and audio-visual recognition of cartoon animation channels. And by analyzing the typical cases of cartoon animation channels of different TV stations in China. From channel identification, image publicity, column packaging, visual guidance system, publicity language, Subtitle design and other six aspects of the cartoon channel packaging specific applications are systematically combed. In the process of combing, in view of the theoretical knowledge of the use of comparative analysis, The method of case study deeply analyzes the implementation of cartoon channel packaging, and puts forward the relevant design principles and strategies. Summarized and summarized the existing cartoon animation channels in the packaging of several errors and shortcomings: the channel positioning is not clear, the overall package is flashy, columns tend to younger age, At the same time, through the form of questionnaire survey, the author verifies the conclusion of the research. Finally, it seeks for the root cause of the phenomenon, and puts forward clearly the subdivision of the audience groups, simplicity of packaging, development of off-air packaging. Open self-made columns and other views, for the future TV workers to provide a modest force.
【学位授予单位】：西安工程大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524;J954

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