企业电视宣传片中的镜头组接研究

发布时间：2018-03-02 09:40

本文关键词： 镜头镜头组接企业电视宣传片剪辑镜头语言　出处：《河北师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：电视宣传中最基本的构成元素就是影像，是电视宣传的根本。因此，电视画面的形式是基于多标准的行为，它有存在的理由，在电视画面编辑中是一种新的存在。所以电视画面的表现形式就不那么单一，相对复杂。完整的电视作品的摄影者的整体构思、规划主要利用电视特殊的形象思维和方法，通过大量的晶状体采集众多的材料加工而成，依靠连接镜头，我们可以完成镜头衔接的作品，表达一定的意义。企业电视宣传片这一类镜头存在延续的基本就是要保证欣赏者能从宣传片中体会企业所要传递的信息，所以在进行后期剪辑时要符合影视的编辑规律。画面镜头顺序的组接能够直接影响视听语言所要表述的意思，可能影响它的连续性，镜头画面的组接需要有主次排列秩序，观众自然会感受到平顺连续，相反就会觉得跳跃、冲突、有不适感。剪辑主要依托镜头之间上下连续而存在，是镜头组接的一个技术节点。剪辑的最起码要求就是通顺流畅，剪辑的连贯性需要剪接者对镜头的次序有一个很好的把握，能够明确开始和结束之间的关联，逻辑思维中的下一个镜头是镜头画面剪接的重中之重，直接影响它们之间的复杂关系，混乱会引发受众模糊，甚至迷失更多精彩内容，，观众的观看欲望会失去。企业电视宣传片汇集视听语言的所有，宣传片自身具有的较高的直观性和概括性。作为营销手段更直白更概括更具有说服力。企业电视宣传片作为影视表现的一部分，可以更加厚实详尽的展现企业的文化形象、商品资料和本身价值以及企业文化底蕴。本文着手于企业电视宣传片作为一个方向着重介绍镜头组接的内容，研究企业电视宣传片的镜头组接，以此来提升企业宣传片的影视制作手法。
[Abstract]:The most basic component of TV propaganda is the image, which is the root of TV propaganda. Therefore, the form of television picture is based on multi-standard behavior, and it has a reason to exist. It is a new existence in the editing of TV pictures. Therefore, the manifestation of TV pictures is not so single and relatively complex. The overall conception and planning of the photographers of complete television works mainly use the special thinking and methods of television images. Through a large number of lens collection, a large number of materials are processed, and by connecting the lens, we can complete the work of lens cohesion. The basic reason for the continuation of this kind of lens is to ensure that the viewer can understand the information that the enterprise wants to transmit from the propaganda film, so it is necessary to conform to the editing law of the film and television in the later period of editing. The sequence of shots can directly affect the meaning of the audiovisual language, and may affect its continuity. The sequence of the shots needs to be arranged in the primary and secondary order, so the audience will naturally feel smooth and continuous. On the contrary, they will feel the jump. Conflicts, discomfort. Clips mainly rely on the lens up and down continuous and exist, is a technical node of the lens group. The minimum requirement of the clip is smooth and smooth. The coherence of a clip requires that the splitter have a good grasp of the sequence of shots, that the connection between the beginning and the end is clear, and that the next lens in logical thinking is the top priority of the splicing of the shot. It has a direct impact on the complex relationship between them, confusion will cause the audience to obscure, or even lose more wonderful content, the audience's desire to watch will be lost. Enterprise TV propaganda film is a collection of audio-visual language, the propaganda film itself has a high intuitive and generalizability. As a marketing means, it is more straightforward, more general and more persuasive. Enterprise television propaganda film as part of the film and television performance, Can show the cultural image of the enterprise, commodity information and its own value, as well as corporate culture in a more substantial and detailed manner. This paper begins to introduce the content of lens group as a direction of enterprise TV propaganda film, and study the lens group connection of enterprise TV propaganda film, so as to improve the film and television production technique of enterprise propaganda film.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J959

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