互联网时代电影口碑传播浅探

发布时间：2018-03-06 21:22

本文选题：口碑　切入点：“沉默的螺旋”　出处：《电影文学》2017年16期 　论文类型：期刊论文

【摘要】：口碑在大众传播中可以产生"共鸣效果",从而使被评价主体进入公众视野。近几年,国产中小成本电影虽不具备强大视听与豪华阵容,口碑传播所具有的影响力却使其杀出重围。电影票房与口碑影响也发生着奇妙的化学反应,互联网语境之下电影口碑传播也呈现出异于传统环境的传播效果。口碑传播给中小成本电影带来的票房影响、网络环境下其传播过程的变体以及口碑传播影响中小成本电影创作三个方面值得探讨。
[Abstract]:Word of mouth can have a "resonance effect" in mass media, thus allowing the subject to be evaluated into public view. In recent years, although small and medium-sized domestic movies do not have a strong audiovisual and luxury lineup, Word of mouth has the power to kill it. There's also a wonderful chemical reaction between the box office and the word of mouth. In the context of the Internet, film word-of-mouth communication also presents a different communication effect than the traditional environment. The impact of word-of-mouth communication on the box office of small and medium-sized movies, The variation of communication process and the influence of word of mouth on medium and small cost film creation under the network environment are worth discussing.
【作者单位】：郑州大学新闻与传播学院;
【分类号】：J943

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