1997-2012年大陆电影在台湾的传播状况及其反思

发布时间：2018-03-06 22:06

本文选题：大陆电影　切入点：台湾票房　出处：《陕西师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：由于历史、政治等各方面因素,两岸电影交流经历过长期的分离、隔绝。自上世纪八九十年代以来,随着两岸关系的解冻,海峡两岸在电影交流才逐渐展开。尽管越来越多的大陆电影与演员成为了金马奖的常客,也有越来越多的大陆电影及大陆演员被台湾观众所熟知,但在每年有限的配额下,大陆电影在台湾的传播不管是从票房方面还是观众接受程度方面总体来讲还是差强人意的,大部分大陆电影漂洋过海去了台湾后都遭遇水土不服。像是很多在大陆收入上亿的影片,在台湾的票房收入只有几十万、几万、甚至几千的票房。那么,为什么大陆电影在台湾的接受度普遍不高以及大陆电影在台湾传播过程中所具体遭遇到了哪些问题,也是本文所要探讨的主要内容。近几年对于两岸电影的学术研究不断增加,但其中大部分研究者都把研究的重点集中在从电影本体的角度出发对其作品的风格特色、美学特征、形象塑造、史学发展、两岸电影比较等角度进行诠释,而对于大陆电影在台湾的传播效果分析除了王清华先生一人做过研究外,基本属于空白。而经过笔者的实地考察发现,大陆电影在台湾的传播问题重重,因此急需跟进此方面的深入性研究,从根本上获知台湾人的文化需求,从而做出针对台湾市场的大陆影片,才不会造成大陆电影盲目的输入台湾。本文主要是运用人类学田野调查、文献资料法、比较研究、访谈、逻辑分析等研究方法,深入台湾地区进行实地调查,分别对一些知名学者、影评人、导演、受众进行了深入访谈,以期了解当前台湾地区大陆电影传播的现状与成因。为未来大陆电影在台湾的传播给出一个参考性的资料。文章共分为4章展开论述。第一章,大陆电影在台湾传播的绪论部分。将从大陆电影在台湾传播的选题背景、研究现状综述、研究目的、研究方法、研究重点与难点、研究主要运用的理论框架、研究所用资源等方面阐述。第二章,阐述大陆电影自1997年在台湾上映以来,所有的票房数据及社会反响度。发现大陆电影在台湾传播不利的这个事实。引出以下几个章节对造成票房失利的原因分析。第三章,从两岸文化差异、政策法规、宣传发行、市场消费力等四个方而去阐明造成大陆电影在台湾传播不利的原因。最后一章,说明调研中所遇到的一些问题以及有待解决的问题。在文章的最后,笔者将所有的访谈内容以附录的方式呈现,这也将成为极具价值的研究资料。
[Abstract]:Due to historical, political and other factors, cross-strait film exchanges have experienced a long period of separation and isolation. Since 0th century, with the thaw of cross-strait relations, Although more and more mainland films and actors have become regular guests of the Golden Horse Awards, and more and more mainland films and mainland actors are well known to Taiwan audiences, they are subject to a limited quota each year. Whether in terms of box office or audience acceptance, the dissemination of mainland films in Taiwan is generally unsatisfactory. Most of the mainland films that have traveled across the sea to Taiwan have had a hard time. For example, many films that earn hundreds of millions of dollars in the mainland earn only hundreds of thousands, tens of thousands, or even thousands of box-office receipts in Taiwan. Why the acceptance of mainland films in Taiwan is generally not high and what problems have been encountered in the process of mainland films spreading in Taiwan are also the main contents of this paper. In recent years, academic research on films across the Taiwan Strait has been increasing. However, most of the researchers have focused their research on the style, aesthetic characteristics, image shaping and historical development of their works from the perspective of film ontology. The analysis of the dissemination effect of mainland films in Taiwan, apart from the research done by Mr. Wang Qinghua alone, is basically blank. After the author's on-the-spot investigation, it was found that. There are many problems in the dissemination of mainland films in Taiwan. Therefore, it is urgent to follow up in-depth research in this area, so as to learn the cultural needs of Taiwanese people fundamentally, so as to make mainland films aimed at the Taiwan market. In order not to cause the mainland to blindly import films into Taiwan. This paper mainly uses anthropological field investigation, literature research, comparative research, interview, logic analysis and other research methods to conduct field investigations in Taiwan, respectively to some well-known scholars, film critics, directors, etc. The audience conducted in-depth interviews in order to understand the current situation and causes of mainland film communication in Taiwan, and to provide a reference material for the future dissemination of mainland films in Taiwan. The article is divided into four chapters to discuss. The first chapter is the introduction of the spread of mainland movies in Taiwan. From the background of the topic selection, the current situation of the research, the purpose, the research method, the research emphasis and the difficulty, the main theoretical framework of the research will be discussed. Research on the use of resources and other aspects. The second chapter describes all the box office data and social repercussions of the Chinese films since their release in Taiwan in 1997, and finds out that the mainland films are spreading unfavorably in Taiwan, which leads to the analysis of the reasons for the box office failure caused by the following chapters. The third chapter, from the cross-straits cultural differences, policies and regulations, publicity and distribution, market spending power and other four sides to clarify the causes of the negative spread of mainland films in Taiwan. The last chapter explains some problems encountered in the research and the problems to be solved. At the end of the paper, the author presents all the interviews in the form of appendix, which will become a valuable research material.
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905

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