视觉文化语境下微电影对城市文化的表达和传播研究

发布时间：2018-03-18 11:13

本文选题：视觉文化　切入点：文化语境　出处：《山东大学》2013年硕士论文　论文类型：学位论文

【摘要】：径视觉文化语境下,电影、电视作为传统的视觉表达手段在传播城市文化的同时,微视频、微电影也凭借着主体的原创性、进入的低门槛、传播的碎片化和内容的后现代而成为视觉文化语境下,探讨新媒介对城市文化的构建和传播的新的切入点。具体来看,目前对两者关系的研究主要存在两方面的空白,一方面研究多关注新媒介本体的媒介文化、发展趋势,从城市角度切入的新媒介研究相对较少,另一方面,关于微电影与城市的探讨,多集中于宏观的城市营销、形象传播等方面,缺乏微观的研究,对于如何利用新媒介尤其是“微”媒介来增进城市文化的传播和认同的研究依然处于较薄弱的状态。本文将微电影对城市文化的传播和表达看作一种重要的文化生产形式,首先,对视觉文化发展的当下,微电影与城市文化各自的概念和两者之间的承接和创新关系进行了界定。其次,从空间影像层面、叙事层面和观念层面由表及里地分析了微电影对城市文化的表达和传播,在空间影像层面,研究了微电影作品中城市意象的选择与表现手段的独特以及微电影的浅表达所导致的意象能指的漂浮问题；在叙事层面,主要研究了微电影区别于传统视觉表现手段,在内容叙事上体现出的“小品结构的展现”“网络符号的狂欢”“预设语境的表达”等特点,并就其独特视听语言进行了分析；在观念层面,主要是抽离出具体的地域文化之后,提炼出网络主体对城市的文化主题的表达。最后,论文主要着眼于对微电影的城市文化书写中存在的“能指的漂浮”“主题的模式化”“两级分化”等问题,基于此从传播要素的互动整合,主要是传播主体,即政府、媒体和草根三个角度并结合内容的创新来审视的“微”时代的城市文化传播之道。总体而言,微电影作为视觉文化语境下的新的媒介传播手段,对“微电影——城市文化”这一命题的探索,不只是对“城市——电影”这一研究在新媒介环境下的承接,考察在新的历史语境下微电影如何参与城市文化的构建表达以及城市的新媒介营销,同时也是以一种特殊的方式加入对城市未来命运的自觉思考,这对于完善中国城市文化研究和传播具有一定的现实意义。
[Abstract]:In the context of visual culture, film and television, as the traditional means of visual expression, propagate urban culture, while micro-video and micro-film also rely on the originality of the subject to enter the low threshold. In the context of visual culture, the fragmentation of communication and the postmodernism of content have become a new breakthrough point for the construction and dissemination of urban culture by new media. Specifically, there are two main gaps in the study of the relationship between the two. On the one hand, it pays more attention to the media culture and development trend of the new media ontology, and the study of new media from the perspective of the city is relatively few. On the other hand, the discussion on the micro film and the city is mainly focused on the macro city marketing. In the aspect of image communication and so on, the research on how to use the new media, especially the "micro" media, to promote the dissemination and identification of urban culture is still in a relatively weak state. In this paper, the dissemination and expression of urban culture is regarded as an important form of cultural production. First of all, the development of visual culture. The concept of micro-film and urban culture and the relationship between them are defined. Secondly, the expression and spread of micro-film to urban culture are analyzed from the aspects of spatial image, narrative and concept. At the spatial image level, this paper studies the unique choice of urban image and the unique means of expression in micro-film works, and the floating problem of image signifier caused by the shallow expression of micro-film. This paper mainly studies the characteristics of micro-film, which is different from the traditional means of visual expression, such as "the display of sketch structure", "carnival of network symbol", "expression of preset context" and so on, and analyzes its unique audio-visual language. At the conceptual level, mainly after pulling out the specific regional culture, the main body of the network is extracted to express the cultural theme of the city. Finally, The thesis mainly focuses on the problems of "signified floating" theme, "two-level differentiation" and so on, which exist in the urban culture writing of micro-film. Based on this, the main body of communication, that is, the government, is the main body of communication from the interactive integration of the elements of communication. Media and grassroots three angles and content innovation to examine the "micro-" era of urban culture dissemination. In general, as a new means of media communication in the context of visual culture, the exploration of the proposition of "micro-film-urban culture" is not only a continuation of the study of "city-film" in the new media environment. In the new historical context, this paper examines how micro-films participate in the construction and expression of urban culture and the new media marketing of the city, and at the same time add a conscious thought to the future fate of the city in a special way. It is of practical significance to perfect the research and dissemination of Chinese urban culture.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905;G206

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