审美经济视角下的电影衍生品研究

发布时间：2018-03-19 08:23

本文选题：电影衍生品　切入点：审美经济　出处：《深圳大学》2017年硕士论文　论文类型：学位论文

【摘要】：本文以电影衍生品为研究对象,目的是研究电影衍生品的价值基础和市场消费特征,并提出相应的开发建议,为学界开展相关研究以及业界从事开发工作提供参照。论文共分五部分。绪论部分梳理相关学术成果、阐释理论依据,并提出问题。第一章论证审美价值是电影衍生品的价值实现基础,首先从它的审美塑造角度分析得出电影衍生品是基于电影艺术典型又高于电影艺术典型的全新审美载体,接着阐释它的审美内容来源于电影意境,然后在此基础上详细阐释它的审美价值具体如何实现。第二章基于前述分析进一步研究电影衍生品的市场消费特征,首先论证电影衍生品的消费是一种符号消费形态,它具有文化功能大于实用功能的基本特征,能够满足大众观影后意犹未尽的审美需求,随后深入分析它的符号价值,认为能指与所指的统一是它形成符号价值的必备条件,并具体阐释了它符号价值的一些特征;然后进一步分析消费者在通过它追求一种消费认同,即通过消费电影衍生品来表达一种特定的价值理念或独特身份。第三章基于前述分析提出相应的电影衍生品开发建议,即首先要打造原创电影精品,塑造优质艺术典型,并将创意融入艺术典型,构筑出全新审美载体,起到提升电影衍生品的审美价值的作用;其次要以消费需求导向,强化消费认同,并注重文化科技融合,增强时尚体验,进而起到增强电影衍生品消费体验的作用。本文的结论是:审美经济时代背景下,电影衍生品的价值基础是它的审美价值,它的消费是一种符号消费。其开发一方面以消费需求为导向,强化消费认同,提升它的审美价值;另一方面要注重文化科技融合,增强时尚体验,进而增强其消费体验。中国电影衍生品市场尚处于起步阶段,虽然目前的发展并不理想,但伴随中国电影票房市场的不断壮大以及学界和业界的广泛关注和共同努力,中国电影衍生品市场在不久的将来定会做大做强。
[Abstract]:The purpose of this paper is to study the value basis and market consumption characteristics of film derivatives, and put forward corresponding development suggestions. The paper is divided into five parts. The introduction part combs the relevant academic achievements and explains the theoretical basis. The first chapter demonstrates that the aesthetic value is the basis of the realization of the value of film derivatives. Firstly, from the angle of its aesthetic shaping, the author concludes that the film derivative is a brand new aesthetic carrier based on the film art model and higher than the film art model. Then it explains that its aesthetic content originates from the artistic conception of the film, and then explains in detail how its aesthetic value is realized. Chapter two further studies the market consumption characteristics of the film derivatives based on the above analysis. First of all, it is proved that the consumption of film derivatives is a kind of symbol consumption form, which has the basic characteristics that the cultural function is greater than the practical function, and can satisfy the aesthetic needs of the public audience, and then analyzes its symbolic value deeply. It is considered that the unity of signifier and signified is the necessary condition for it to form symbolic value, and some characteristics of its symbolic value are explained concretely, and then it is further analyzed that consumers are pursuing a kind of consumption identity through it. That is to express a particular value concept or unique identity through consumer film derivatives. Chapter three based on the above analysis put forward the corresponding proposals for the development of film derivatives, that is, first of all, to create the original film boutique, to shape the quality of the art model, And the creative integration into the artistic model, build a new aesthetic carrier, play a role in enhancing the aesthetic value of film derivatives; secondly, to guide consumption demand, strengthen consumer identity, and pay attention to the integration of culture and science and technology, enhance the fashion experience, The conclusion of this paper is: under the background of aesthetic economy, the value foundation of film derivatives is its aesthetic value. Its consumption is a kind of symbolic consumption. On the one hand, its development is guided by consumer demand, strengthens consumption identity, and promotes its aesthetic value; on the other hand, it should pay attention to the integration of culture and science and technology and enhance the fashion experience. China's film derivatives market is still in its infancy, although the current development is not ideal, but with the continuous expansion of the Chinese film box office market and the widespread concern and joint efforts of academic circles and the industry, The Chinese film derivatives market will be bigger and stronger in the near future.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J943

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