成都宽窄巷子动漫旅游宣传片的探索与研究

发布时间：2018-03-23 16:19

本文选题：宽窄巷子　切入点：动漫旅游宣传片　出处：《四川师范大学》2017年硕士论文

【摘要】：2015年,国家主席习近平在中央城市工作会议上对城市管理方面作出重要指示:“我国城市发展已经进入新的发展时期。我们要弘扬中华优秀传统文化,延续城市历史文脉。要像爱惜自己的生命一样保护好城市的历史文化遗产。”因此对历史的延续和文化的宣传是城市发展和宣传中的一个重要部分。历史文化是一座城市的灵魂。政府打造城市名片是基于文化历史之上的城市宣传。成都拥有很多名片。本次课题选择宽窄巷子作为成都的名片,因为它聚集文化、旅游、商业、经济等多重身份于一体,它符合和贴近人们的生活形态,是一个活“文物”。而这是城市名片应当具备的因素。动漫旅游宣传片是基于文化历史之上的视觉印象传播,是城市宣传中较为直观的一种方式。它相比实拍宣传片具有四个优势。一则可以在形式上脱颖而出;二则可以轻易的跨越时空,重现历史;三则可以将过去与现代相结合;四则可以作为城市符号。因此本次课题制作一部宽窄巷子的动漫旅游宣传片,将落脚点放在宽窄历史与文化内涵之上,让观众了解历史,回忆过去,向社会公众开放,是一种城市文化的宣泄。本文主要从城市宣传动漫化,动漫宣传片对宽窄巷子的意义,宽窄巷子文化历史元素提炼以及个人实践创作等四个方面来阐述,探索动漫旅游宣传片的精髓所在。
[Abstract]:In 2015, President Xi Jinping gave an important directive on urban management at the Central Urban work Conference: "China's urban development has entered a new period of development. We should preserve the historical and cultural heritage of the city just as we cherish our own life. "therefore, the continuation of history and the promotion of culture are an important part of urban development and propaganda. History and culture are an important part of urban development and propaganda. The soul of the city. The government creates the city card is based on the cultural history of the city propaganda. Chengdu has a lot of business cards. Because it integrates culture, tourism, commerce, economy, and so on, it is in line with and close to the life style of people. It's a living "cultural relic." and that's what city business cards should have. Animation and tourism propaganda is based on the spread of visual impressions based on culture and history. It is a more intuitive way of city propaganda. It has four advantages compared with the actual propaganda film. One can stand out in form, the other can easily span time and space to reproduce history, third, can combine the past with the modern; Four can be used as city symbols. Therefore, this topic is to produce a cartoon and tourism propaganda film of wide and narrow alleys, putting its foothold on the broad historical and cultural connotations, so that the audience can understand history, recall the past, and open up to the public. Is a kind of urban culture catharsis. This article mainly from the city propaganda animation, the animation propaganda film to the wide narrow alley significance, the wide narrow alley culture historical element extraction and the personal practice creation four aspects to elaborate, Explore the essence of animation and tourism propaganda film.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J959

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