新媒体语境下微电影的现状及发展探究

发布时间：2018-03-24 21:36

本文选题：新媒体　切入点：微电影　出处：《云南师范大学》2015年硕士论文

【摘要】：伴随新媒体信息化时代的到来,数字化技术的不断创新与发展。人们的生活方式和思维理念正在发生潜移默化的改变,网络化和碎片化的信息传播方式越来越被人们所认可。广泛便捷的传播媒介、随处可见的移动网络媒体让每个人都成为信息传播的主体,使得人们进入“自媒体”时代。在此环境背景下,微电影这一新的电影形态应运而生并凭借“微”的独特优势——微投资、微时长、微周期,以一种崭新的姿态站在时代的前沿。当今人们生活在一个“微”的新媒体环境下,微博,微信,微小说等都已经成为人们生活的一部分。微电影作为新媒体时代的新型影视形态,自2010年12月,由吴彦祖出演、好莱坞创作班底与豪华品牌汽车凯迪拉克联合推出的第一部微电影《一触即发》上映以来就成为人们关注的焦点。发展至今,微电影更是凭借新媒体技术的不断更新、极具时效性的网络传播模式、丰富多样的传播媒介以及自身独特的“微”优势,成为受众,影视制作团体以及商业资本的关注对象,在新媒体时代下引起一场“微”革命。在这些积极正面影响的背后,微电影在发展中也暴露出了种种问题,类型杂乱,制作水平低下、内容质量参差不齐、盈利营销模式单一等都在制约着微电影的持续发展。如何保持微电影“草根化”“平民化”特征使其作品更加丰富多样的同时,又能使其向着品牌化和产业化迈进从而打造精品微电影,是当今微电影必须要重视的一大课题,这将是一个长期探索和磨合过程。本论文就微电影、新媒体的定义以及特点等方面进行全面分析,并且结合微电影的制作方式、营销渠道、商业运作模式、传播形式、传播媒介等方面探究新媒体与微电影相互关系。同时,深入浅出的分析了在新媒体的特殊语境下,微电影的传播特征与审美特征。最后,本文对新媒体语境下微电影当前的生存现状和未来发展态势进行探讨研究并对微电影未来的发展提出了一些发展策略与方法。
[Abstract]:With the arrival of the new media information age, the constant innovation and development of digital technology, people's way of life and thinking ideas are changing imperceptibly. Network and fragmentation of information dissemination methods are more and more recognized by people. Extensive and convenient media, mobile network media everywhere make everyone become the main body of information dissemination. It makes people enter the era of "self-media". In this context, micro-film, as a new film form, emerges as the times require and relies on the unique advantage of micro-investment, micro-investment, micro-time, micro-cycle. Stand at the forefront of the times with a brand new attitude. Today people live in a "micro" new media environment, Weibo, WeChat, Microfictions have become a part of people's lives. As a new form of film and television in the new media era, microfilms have been starred by Wu Yanzu since December 2010. Since the release of the first micro-film, "hair-trigger", which was jointly released by Hollywood creative team and luxury car Cadillac, it has become the focus of attention. Until now, microfilms have been constantly updated with new media technology. The most timely network communication mode, rich and diverse media and its own unique "micro-" advantages, become the audience, film and television production groups and commercial capital of the object of concern, In the era of new media, there was a "micro" revolution. Behind these positive and positive effects, microfilms also exposed various problems in the development of microfilms, such as various types, low levels of production, and uneven quality of content. The single profit marketing mode is restricting the sustainable development of micro film. How to keep the feature of "grass root" and "civilian" make its works richer and more diverse, at the same time, It is an important subject that must be paid attention to in today's micro-film, which will be a long-term exploration and running-in process. The definition and characteristics of new media are comprehensively analyzed, and the relationship between new media and microfilm is explored in the aspects of production mode, marketing channel, business operation mode, communication form, media and so on. In the special context of new media, the spread and aesthetic characteristics of micro-film are analyzed. This paper probes into the present living situation and future development situation of micro film in the context of new media and puts forward some development strategies and methods for the future development of micro film.
【学位授予单位】：云南师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J905

【参考文献】