从跨文化传播角度看美剧对中国大学生的影响

发布时间：2018-04-01 02:19

本文选题：跨文化传播　切入点：美剧　出处：《辽宁大学》2013年硕士论文

【摘要】：随着美剧在中国的迅速传播与发展，美剧的跨文化传播正潜移默化的影响着我国青年人的生活方式和精神世界，以大学生为主的青年受众群体正逐渐地被美剧中宣扬的西方文化所同化，他们的自我认知和评价、自我情感和意志、自我个性等心理结构虽已形成，但却极易被影响、被推翻。然而大学生作为中国的未来力量，他们的成长成才更受到社会关注，所以美剧对中国大学生的影响是一个值得我们认真研究与探讨的问题。首先，论述本论题研究目的和现实意义，对国内外的研究现状进行梳理和分析，提出论文的研究方法和创新点。概述跨文化传播学的理论渊源及概念、传播方式和文化传播学的传播功能。梳理美剧在中国的传播历程、美剧的分类以及美剧的制播模式。其次，运用统计学概率抽样中随机抽样的方法，对我国在校大学生进行系统的抽样问卷调查，设计了30余个问题，针对大学生基本信息、观看类型、观看习惯、观看动机、观看渠道和观看效果六大方面进行调研，涉及我国16个省市、5所高校，进行了为期3个月的问卷调查，多维度获取我国在校大学生目前观看美剧的基本信息和影响变化，为本论题的论述提供了新鲜、真实、有效的理论依据。最后，，以跨文化传播理论为基础，以调查问卷的统计结果为依据，运用文化传播学、社会学、心理学等理论，着重从物质文化传播和精神文化传播研究美剧对中国大学生文化认同、价值取向、伦理道德等观念的积极影响，同时也指出其可能造成的消极影响，有利于正确认识在校大学生观看美剧的动机，把握大学生美剧接受行为产生的心理反应和后续影响，对理解全球化背景下以美国为首的西方文化对中国的侵入和影响也起到一定的促进作用，从而更好地引导青少年正确地接受西方文化，去其糟粕，取其精华。
[Abstract]:With the rapid spread and development of American TV series in China, intercultural communication drama is a subtle impact on our young people's way of life and spiritual world, based on college students, young audience is gradually being American preaching western culture assimilation, self cognition and evaluation of their self, emotion and will. Self personality and other psychological structure has been formed, but it is very easy to be overturned. However, college students as the future of China, their growth become more attention, so the influence of American TV series on China college students is a problem worthy of our careful study and discussion.
First, this thesis discusses the research purpose and significance, review and analysis of domestic and international research status, research methods and innovations of the paper. The theory origin and the concept of cross-cultural communication, communication communication and cultural communication. The spread of American TV series in Chinese carding process, classification and drama American TV broadcast mode.
Secondly, using random sampling method in statistical probability sampling, sampling questionnaire survey system for college students in China, the design of more than 30, according to the college students' basic information, watch the types, viewing habits, viewing motivation, watch channels and viewing the six aspects of research, involving 16 provinces and cities in China, 5 colleges and universities, a questionnaire survey was conducted for 3 months, many Chinese college students at present dimensions to obtain basic information and the effect of watching changes, the thesis discusses a fresh, real, effective theoretical basis.
Finally, in the intercultural communication theory, the results of questionnaire survey as the basis, the use of cultural communication, sociology, psychology theory, mainly from the material culture and spiritual culture dissemination communication research of TV China university students' cultural identity, value orientation, positive influence of ethical concept, but also pointed out that the negative these effects, to understand the students watching the motivation, the psychological reaction of American college students grasp the acceptance behavior produced and the effect, also plays a certain role in promoting the understanding of globalization background in the United States as the first Western cultural invasion of China and influence, so as to better guide the young people the right to accept western culture, to its dregs, takes its essence.

【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206;J905

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