基于微信公众号平台的微纪录片传播——以文化传播为视角

发布时间：2018-04-02 21:51

本文选题：微纪录片　切入点：微信公众号　出处：《东岳论丛》2017年03期

【摘要】：数字化媒介传播语境下,微纪录片顺势而生。随着移动互联网的发展和智能手机的普及,微信取代微博和QQ成为人们使用最为广泛的社交媒体,同时成为微纪录片的主要传播渠道,出现了大量专门为视频微信公众号量身打造的生活方式类微纪录片。本文从移动互联网时代新的传播格局和传媒生态所带来的视觉文化语境出发,聚焦基于微信公众平台的微纪录片的影像表意实践,基于日常生活审美化理论,从文化层面分析这一具有时代特色的视觉文化对当代中国的折射与反映。这类纪录片用镜头聚焦当代中国的多元社会与多样人生,记录大时代下形形色色的个体,致力于发现身边的美,传播当代中国人的生活理念和价值观,借助于微信这一社交媒体来观照一个富有时代感的“文化中国”。虽然这些微纪录片生产大多具有商品导向性,但不可否认的是,它们对于受众有着文化濡化的作用。
[Abstract]:In the context of digital media communication, microdocumentaries come into being.With the development of the mobile Internet and the popularity of smart phones, WeChat replaced Weibo and QQ as the most widely used social media and became the main channel of dissemination of microdocumentaries.There has been a large number of video WeChat Official account tailored to create life style micro-documentaries.Starting from the new communication pattern in the era of mobile Internet and the visual and cultural context brought by the media ecology, this paper focuses on the practice of video ideologies of micro-documentaries based on WeChat public platform, and based on the aesthetic theory of daily life.This paper analyzes the reflection and reflection of this visual culture with the characteristics of the times to contemporary China from the cultural aspect.Such documentaries focus on the diverse societies and diverse lives of contemporary China with a lens, record all kinds of individuals in the great age, devote themselves to discovering the beauty around them, and spread the life ideas and values of the contemporary Chinese.WeChat, a social media, is used to visualize a cultural China with a sense of the times.Although most of these microdocumentaries are commodity oriented, it is undeniable that they have a cultural effect on the audience.
【作者单位】：山东艺术学院;
【分类号】：J904

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