论国内影视受众审美—心理分析

发布时间：2018-04-17 03:31

本文选题：美学 + 消费心理　；参考：《哈尔滨师范大学》2015年硕士论文

【摘要】：影视艺术对着社会精神文化生活的不断丰富已经深入到人们的日常生活中。影视艺术一方面改变了人们过去单一的文化生活,让人们越来越感受到艺术的丰富性,另一方面,人们在对电影的欣赏当中感受到了电影中美轮美奂的画面。一部电影的市场反响程度和观影者的心理密切相关,因此,想要提高票房和收视率必须要以研究观影者心理为基础的原因。从哲学的角度上说,影视艺术对于人的感性满足和感性解放,在于它提供了一种肯定自我的现代方式。观众正是通过银幕世界和荧屏天地来直观自身。而且观众在欣赏影视作品时,总是从原有的欣赏习惯和欣赏趣味出发,按照自己的审美心理去同化电影,呈现出审美趣味的某种趋向和定势,这就是影视观赏中的定向期待。美国心理学家克雷奇把这种心理定势解释为:我们倾向于看见我们以前看过的东西。这种审美心理的定向期待对于影片的被接受和被欣赏具有极为重要的意义。比如很多人反对张纪中重拍《西游记》,就是因为定向心理在作怪。影视作为一门耗资巨大的群众性艺术,不能不考虑广大观众的传统欣赏心理,与此同时,当今社会的急剧变革和影视新潮的迅速发展,有使观众眼花缭乱、目不暇接,许多影视新语言和表现手法,远远突破了观众原来的审美范畴,使得他们再也无法按照原来的图式和结构去同化影片,不得不通过顺应作用,来改变原有的审美心理结构和欣赏习惯,表现为审美心理的变异性和发展性,这就符合影视欣赏的创新期待。正是这样使得我们的审美能力和鉴赏水平不断提高,整个世界的电影文化水平达到一个新的高度。
[Abstract]:Film and television art to the social spiritual and cultural life has been enriched into the daily life of people.On the one hand, film and television art has changed people's single cultural life in the past and made people feel the richness of art more and more. On the other hand, people feel the beautiful picture in the movie in the appreciation of the film.The degree of market response of a movie is closely related to the psychology of the viewer. Therefore, to improve the box office and audience rating, the reason must be based on the study of the psychology of the viewer.From a philosophical point of view, film and television art for human perceptual satisfaction and emotional liberation, because it provides a modern way of self-affirmation.It is through the screen world and the screen world that the audience can visualize themselves.And the audience in the appreciation of film and television works, always from the original appreciation habits and appreciation of interest, according to their own aesthetic psychology to assimilate the film, showing a certain trend of aesthetic taste and fixed trend, this is the oriented expectation in film and television viewing.American psychologist Craig explains this stereotype as: we tend to see what we've seen before.This expectation of aesthetic psychology is of great significance to the acceptance and appreciation of the film.For example, many people object to Zhang Jizhong re-shooting Journey to the West, is because of orientation psychology in trouble.Film and television, as a costly mass art, cannot but take into account the traditional appreciation psychology of the broad audience. At the same time, the rapid changes in society and the rapid development of film and television trends have dazzled and dizzying the audience.Many of the new language and expression techniques of film and television have far exceeded the original aesthetic category of the audience, making them unable to assimilate the films according to the original schema and structure, so they have to adopt the role of adaptation.In order to change the original aesthetic psychological structure and appreciation habits, it is shown as the variability and development of aesthetic psychology, which is in line with the innovative expectations of film and television appreciation.In this way, our aesthetic ability and appreciation level have been improved, and the film culture level of the whole world has reached a new height.
【学位授予单位】：哈尔滨师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J905

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