反腐专题片《永远在路上》中的视觉修辞研究

发布时间：2018-04-22 22:40

本文选题：视觉修辞 + 电视专题片　；参考：《国际新闻界》2017年07期

【摘要】：《永远在路上》是中国共产党加强自身建设的关键时期播出的一部反腐专题片。本文根据视觉修辞原理,对该专题片进行解读,深入挖掘片中图像背后的意义表达,帮助观众准确地把握制作者的传播意图。研究发现,为了取得更好的宣传效果,制作者灵活运用了多种视觉修辞手段,包括征用中国传统文化元素和红色文化元素,组织并呈现各类特定的视觉意象,运用各种视觉修辞技巧,来建构某种联想或深层关联,叙事状物、传递情感、表明态度、表达意见和思想。恰当的视觉修辞把制作者的意图植入文本的深层结构,增强了专题片的形象性和说服力,使作品更具警示作用和教育意义。
[Abstract]:Always on the way is an anti-corruption feature broadcast at a critical time for the Communist Party of China to strengthen its own construction. According to the principle of visual rhetoric, this paper interprets the feature film, deeply excavates the meaning expression behind the image in the film, and helps the audience to grasp the producer's communication intention accurately. The study found that in order to achieve a better publicity effect, producers use a variety of visual rhetorical devices flexibly, including requisition of traditional Chinese cultural elements and red cultural elements, organize and present various specific visual images. Using various visual rhetorical techniques to construct a certain association or deep association, narrative objects, convey emotions, express attitudes, express opinions and ideas. Proper visual rhetoric implants the intention of the producer into the deep structure of the text, enhances the image and persuasion of the feature film, and makes the work more cautionary and instructive.
【作者单位】：江西财经大学人文学院;
【分类号】：J959

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