互联网语境下西游故事的影像化转换研究

发布时间：2018-04-28 16:32

本文选题：西游记 + 西游故事　；参考：《郑州大学》2017年硕士论文

【摘要】：《西游记》作为经典的故事,自问世以来就不断地被改编和演绎。其艺术表现形式和故事呈现样态也在不断地丰富和多元化,由此而改编的影视作品更是数不胜数。新世纪以来,随着互联网的繁荣和现代影视传播媒介的迅速发展,西游故事再次成为影像化转换的热点。自2013年《西游降魔篇》带来了超过10亿元的票房收入后,《西游记之大闹天宫》、《西游记之大圣归来》、《西游记之孙悟空三打白骨精》都取得了不俗的票房成绩,但与此收益不相符的却是落差巨大的口碑。因此,对如何实现经典IP到影视作品的成功转换,对当下已有的以西游故事为文本的影视作品所存在的不足等问题进行探讨,既有必要性,也具有当下性。本文探讨了西游故事在影像化转换方面所具有的丰富可能性和巨大活力。首先从源头上梳理了西游故事的由来及特点,分析了西游故事影像化转换的可能性,归纳出西游故事影像化转换的方式和开发类型。其次,通过探索互联网语境下西游电影作品的推广营销方式,总结出互联网思维成为西游故事影像化转换的驱动力。最后,结合现有的以西游故事为文本进行影像化转换的作品,阐述了西游故事在影像化转换中存在的问题,强调了在对西游故事进行影像化开发的同时要注意挖掘其具有文化内涵和时代特色的内容,并为它赋予新的生机和活力。同时,为今后西游故事的影像化开发提供借鉴和参考。
[Abstract]:As a classic story, Journey to the West has been constantly adapted and interpreted since its inception. Its artistic forms and stories are also constantly rich and diversified, and the adaptation of film and television works is innumerable. Since the new century, with the prosperity of the Internet and the rapid development of modern film and television media, the story of westward travel has once again become the focus of image transformation. After bringing in more than 1 billion yuan at the box office in 2013, "Journey to the West", "return of the Great Sage of Journey to the West", "Sun Wukong three dozen White Bone essence" of "Journey to the West" have all achieved good results at the box office. But not in line with this profit is a huge gap in the word of mouth. Therefore, it is both necessary and present to discuss how to realize the successful conversion of classic IP to film and television works, and to discuss the shortcomings of the existing films and TV works with the text of westward travel story. This paper probes into the rich possibility and great vitality of the western travel story in the aspect of image conversion. First of all, the origin and characteristics of the story of western tourism are combed from the source, the possibility of image transformation of story of western tour is analyzed, and the mode and development type of image transformation of story of western tour are summarized. Secondly, by exploring the promotion and marketing of western travel film works in the context of the Internet, this paper summarizes that Internet thinking becomes the driving force for the transformation of western travel stories into images. Finally, combined with the existing works which take the western travel story as the text to transform the image, the paper expounds the problems existing in the conversion of the western tour story in the image conversion. It is emphasized that we should pay attention to excavating the cultural connotation and the characteristic of the times while developing the image of the story of the western tour, and endow it with new vigor and vitality. At the same time, provide reference and reference for the image development of the western travel story in the future.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J905

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