美国电视剧在中国的受众分析

发布时间：2018-04-28 19:44

  本文选题：美剧 + 受众分析　； 参考：《东北师范大学》2013年硕士论文

【摘要】：当今的世界是一个信息化数字化的世界，信息借助互联网在全球范围内迅速传播。美国电视剧（以下简称“美剧”）作为美国文化的重要表现形式，已经通过互联网在我国广泛传播，，形成了不可估量的受众群体。美剧在我国电视台播放的收视率异常低迷，相较于观众对网络传播美剧的热捧，形成鲜明的对比。受众为何如此厚此薄彼？受众对美剧的选择性接受又缘于什么原因？美剧观众如何接受美剧？美剧对我国受众产生影响？受众对美剧偏好直接影响其对我国电视剧的选择。本文试图通过对美剧在中国的受众分析，把握我国受众的偏好和对娱乐方式的选择，有利于我国电视行业和文化的发展。本文的内容包括： 本论文的基本框架为第一部分引言，阐述了本文的研究缘起、研究概念和研究现状、研究设计。 第二部分为美剧在中国的传播，首先介绍美剧的主要特征，之后梳理了美剧在我国的传播历程和现状。 第三部分为对我国美剧受众接受情况的调查，通过问卷调查、焦点小组访谈、个人访谈来对受众进行调查。 第四部分是美剧在中国的受众分析，从受众的性别比例、年龄、职业、学历、收入来分析受众的结构；从受众观看美剧的历史和时间、收看偏好、文本特征来阐述受众的观看情况；从受众的使用与满足的角度来分析受众的动机和需求。 第五部分为美剧对中国受众的影响，主要从日常生活和文化两方面阐述。分析受众的行为、社会交往、生活方式、价值观念受到美剧怎样的影响。
[Abstract]:Today's world is a digital information world, information with the help of the Internet in the world rapidly spread. As an important manifestation of American culture, American TV series (hereinafter referred to as "American TV series") has been widely spread through the Internet in China, forming an incalculable audience group. The ratings of American TV dramas on Chinese TV stations are extremely low, which is in sharp contrast to the popularity of network TV dramas. Why is the audience so partial to one another? What is the reason for the audience's selective acceptance of American TV dramas? How does the audience accept American TV? American TV dramas have an impact on our audience? The audience's preference for American TV plays directly affects their choice of Chinese TV dramas. By analyzing the audience of American TV drama in China, this paper tries to grasp the preference of Chinese audience and the choice of entertainment mode, which is beneficial to the development of Chinese TV industry and culture. The contents of this article include: The basic framework of this paper is the introduction of the first part, this paper describes the origin of the research, research concepts and research status, research design. The second part is the spread of American drama in China, first introduced the main features of American drama, and then combed the dissemination of American drama in China and the status quo. The third part is a survey of the audience acceptance of American TV series in China, through questionnaires, focus group interviews, personal interviews to investigate the audience. The fourth part is the audience analysis of American TV dramas in China, analyzing the audience structure from the audience's gender ratio, age, occupation, education, and income; viewing the history and time of American TV dramas from the audience, and watching preference. Text features to explain the audience's viewing situation, from the audience's use and satisfaction to analyze the audience's motivation and needs. The fifth part is the influence of American dramas on Chinese audience, mainly from the aspects of daily life and culture. Analysis of audience behavior, social interaction, lifestyle, values affected by American drama.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206;J905

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本文编号：1816608