影像传播与四川文化品牌的构建

发布时间：2018-05-03 02:26

  本文选题：四川文化 + 城市品牌　； 参考：《四川戏剧》2017年08期

【摘要】：近年来,随着全球化和城市化的双重推进,越来越多的城市开始重视城市品牌建设。电影作为一种具有强大传播力的大众媒介,在城市品牌宣传方面有着得天独厚的优势。无论是国内还是国外,借助影像之力推动城市发展的案例不胜枚举。在国家西部大开发政策的支持下,不少电影作品开始将视角对准了四川。这些展现四川形象的电影在四川地区城市的品牌化建设过程中,提高了城市知名度,构建了城市文化空间,塑造了新时期四川人的精神风貌。
[Abstract]:In recent years, with the dual promotion of globalization and urbanization, more and more cities begin to attach importance to urban brand building. As a powerful mass media, film has a unique advantage in urban brand publicity. Whether at home or abroad, the use of images to promote urban development cases are numerous. With the support of the national western development policy, many films began to focus on Sichuan. In the process of brand construction of Sichuan cities, these films which show Sichuan image have raised the city's popularity, constructed the city's cultural space, and shaped the spiritual style of Sichuan people in the new period.
【作者单位】： 成都理工大学传播科学与艺术学院;
【基金】：四川文化产业发展研究中心项目“影像传播与四川文化品牌的构建”(编号:WHCY2015B2)结题成果 成都理工大学中青年骨干教师培养计划(编号:JXGG201310)资助
【分类号】：J905
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本文编号：1836574