艺术与观众：王家卫作者电影的商业性研究

发布时间：2018-05-07 08:37

本文选题：王家卫 + 小资群体　；参考：《四川省社会科学院》2013年硕士论文

【摘要】：王家卫是华语电影的大师，他的电影艺术造诣极高，在国内国外都被广泛的认可。对于电影这门依赖于工业技术的艺术形式来说，严格的区分艺术电影与商业电影并不是一个明智的举动，但是就电影发展的历史经验来看，传统的作者电影，即普遍所说的艺术电影，这类电影把导演的个人表达放在首位，它们的票房收入都并不乐观，是属于小众的电影。王家卫的电影从各个方面来考量都可以称之为作者电影，但是，它与传统作者电影的小众市场相比，市场竞争力并不逊于依照市场需求制作的商业电影，如《花样年华》和《2046》的内地票房收入都达到了年票房总收入的第6名，这样的成绩在作者电影之中可谓是凤毛麟角。所以，在当下的消费文化语境之中研究王家卫作者电影的商业性对于我国电影产业的发展以及艺术与商业的关系都有重要的意义。本文研究王家卫艺术电影的商业性是从消费者的角度来切入研究，，将王家卫的电影作为文化商品放入到消费语境之中，通过消费者问卷调查得出王家卫电影的主要受众群以及吸引消费的主要影视元素。我们根据市场数据分析得出，王家卫电影的主要受众群是都市中产阶层之中的小资群体。在研究了王家卫电影与这个群体的关系之后，笔者发现王家卫的电影之所以在艺术与商业之上都获得成功，主要是因为他的电影向内满足了小资群体的日常生活审美需求，向外则帮助受众在消费之中产生了群体的文化区隔。本论文在第一部分绪论之中，对本课题的研究意义与现况进行了梳理，对王家卫及其电影做了简单的介绍，并通过王家卫电影消费市场的调查研究得出了主要的受众群，接着通过消费文化与日常生活审美化等相关理论指出了王家卫电影与受众存在的内在关系。在正文的三个章节之中，分别从电影的选题、制作、营销三个方面来研究王家卫电影与受众的关系。根据市场调查报告之中的数据显示，选取了对消费行为最具刺激性的王家卫电影元素，通过研究这些元素与消费者的关系，展示出王家卫电影在艺术与商业上都获得成功的原因。在最后的结语之中，笔者对研究成果进行了总结，得出了阶段性的结论。希望这样的研究能够为中国电影更好的发展做出一定的贡献，同时希望以王家卫电影为个案的研究，在当下日常生活审美化的消费文化语境下，能够见出新的艺术与观众的关系。
[Abstract]:Wang Jiawei is a master of Chinese film, his film art is highly accomplished, is widely recognized at home and abroad. For film, an art form that relies on industrial technology, it is not a wise move to strictly distinguish between art films and commercial films, but from the historical experience of film development, the traditional author films, Art films, commonly known as art films, put the director's personal expression first, and their box-office receipts were not optimistic, and they were niche films. Wang Jiawei's films can be called author films from all aspects. However, compared with the niche market of traditional writers' films, the market competitiveness of Wang Jiawei films is not inferior to that of commercial films produced according to market demand. Such as "in the mood for Love" and "2046" in the mainland box office receipts reached the sixth place of the annual box office income, such results are rare in the author's films. Therefore, it is of great significance for the development of Chinese film industry and the relationship between art and commerce to study the commercial of Wang Jiawei's films in the current context of consumer culture. This paper studies the commercial nature of Wang Jiawei's art films from the perspective of consumers, and puts Wang Jiawei's films as cultural goods into the context of consumption. The main audience of Wang Jiawei film and the main film and television elements to attract consumption are obtained by consumer questionnaire. According to the analysis of market data, the main audience of Wang Jiawei film is the middle class in the city. After studying the relationship between Wang Jiawei films and this group, the author finds that Wang Jiawei's films are successful on both art and business, mainly because his films inward meet the aesthetic needs of the daily life of the small capital groups. Outwards help the audience to produce the cultural division of the group in the consumption. In the introduction of the first part of this paper, the significance and current situation of this research are combed, Wang Jiawei and its films are introduced briefly, and the main audience groups are obtained through the investigation and research on the consumer market of Wang Jiawei films. Then it points out the inner relationship between Wang Jiawei film and audience through consumption culture and aesthetic theory of daily life. In the three chapters of the text, the relationship between Wang Jiawei film and audience is studied from three aspects of film selection, production and marketing. According to the data in the market survey report, Wang Jiawei film elements, which are the most stimulating to consumer behavior, are selected to study the relationship between these elements and consumers. Show Wang Jiawei film in art and commercial success reasons. In the final conclusion, the author summarizes the research results and draws the stage conclusions. I hope this kind of research can make a certain contribution to the better development of Chinese film, at the same time, I hope to take Wang Jiawei film as a case study, in the context of the consumption culture of the aesthetic of daily life. Be able to see the new art and audience relationship.
【学位授予单位】：四川省社会科学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J943;J904

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