网络结构嵌入对长沙影视企业绩效的影响研究

发布时间：2018-05-07 14:24

本文选题：结构嵌入性 + 企业网络　；参考：《湖南大学》2014年硕士论文

【摘要】：进入21世纪之后，文化创意产业发展掀起热潮。在此背景下，长沙影视产业的异军突起倍受瞩目。研究表明影视产业以项目导向的网络化组织特征明显。本研究试图从结构嵌入性的视角对长沙影视产业内企业间关系网络结构、企业在网络中的位置及其对企业行为的影响进行分析，以挖掘长沙影视产业成功发展的深层次原因。首先，本研究梳理和回顾了结构嵌入性对企业绩效影响相关理论，并对影视产业的特性进行了分析，在此基础上提出的两个基本假设。然后，本研究对长沙影视产业基本发展现状和长沙影视产业内企业间关系网络的特征进行了探讨和分析。接着，本研究根据2004年-2012年期间发行的105部电视剧样本，由片尾企业合作信息数据生成的影视企业关系网络数据，通过UCINET6.0得出所有相关影视企业的结构洞、中心度指标值，并主要对这两大指标值及动态变化进行了深入分析。最后，本研究通过相关分析、回归分析等方法测算结构嵌入性对影视企业绩效的影响，并检验了理论部分提出的两大假设。研究表明：第一，长沙影视产业内企业间关系网络开放度大、对外联系多，本地企业主要集中于投资、出品、摄制等环节，，在后期制作、特效、网络宣传推广等环节涉及较少，而这些环节主要分布于北京等地。第二，在长沙影视产业内企业间关系网络中，拥有结构洞最多的企业主要有：湖南电广传媒股份有限公司节目分公司、潇湘电影集团、新浪娱乐；处于中心度位置最高的企业或机构主要有：湖南广播电视台、湖南电广传媒股份有限公司节目分公司、湖南卫视。上述企业大多隶属于湖南广电集团，他们在产业网络中占据十分重要的地位。第三，回归分析表明结构洞、中心度对影视企业绩效的影响结果均为正。即拥有结构洞越多的影视企业，其绩效越好；处于中心度位置越高的影视企业，其绩效越好。
[Abstract]:After entering the 21 st century, the development of cultural and creative industry is upsurge. Under this background, Changsha film and television industry's sudden emergence is attracting much attention. Research shows that the film and television industry with project-oriented network organization characteristics are obvious. From the perspective of structural embeddedness, this study attempts to analyze the network structure of inter-firm relations in Changsha film and television industry, the position of enterprises in the network and its influence on enterprise behavior, in order to explore the deep-seated reasons for the successful development of Changsha film and television industry. Firstly, this study reviews the theory of the influence of structural embeddedness on enterprise performance, and analyzes the characteristics of the film and television industry, based on which two basic assumptions are put forward. Then, this study discusses and analyzes the basic development status of Changsha film and television industry and the characteristics of inter-enterprise relationship network in Changsha film and television industry. Then, according to 105 TV series samples issued from 2004 to 2012, the relationship network data of film and television enterprises generated by enterprise cooperation information data at the end of the film are obtained by UCINET6.0. The structure hole and central degree index value of all relevant film and television enterprises are obtained by UCINET6.0. The two indexes and their dynamic changes are analyzed in detail. Finally, this study measures the effect of structural embeddedness on the performance of film and television enterprises by correlation analysis and regression analysis, and tests the two hypotheses put forward in the theoretical part. The research shows that: first, the relationship between enterprises in Changsha film and television industry is open to the outside world, and local enterprises mainly focus on investment, production, and other links. In the post-production, special effects, network promotion and other links, it involves less. These links are mainly distributed in Beijing and other places. Second, in Changsha film and television industry enterprise relations network, has the structure hole the most enterprises mainly to have: Hunan TV & Broadcast Intermediary limited company program branch, Xiaoxiang film group, Sina entertainment; In the highest central position of the enterprises or institutions are: Hunan Radio and Television, Hunan TV & Broadcast Intermediary Co., Ltd. program branch, Hunan Satellite TV. Most of these enterprises belong to Hunan Radio and Television Group, they occupy a very important position in the industrial network. Thirdly, regression analysis shows that the effect of structure hole and centrality on the performance of film and television enterprises is positive. That is, the more the film and television enterprises have the structure hole, the better their performance; the higher the centrality, the better the performance of the film and television enterprises.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J943

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