中美商业动画对比研究

发布时间：2018-05-14 03:12

本文选题：商业动画 + 运作模式　；参考：《华东师范大学》2013年硕士论文

【摘要】：由动画历史发展的差异比较发现,中国和美国对于动画概念、动画形式、受众研究、商品化研究等理解是截然不同的,动画电影在中国动画发展初期,是被当做阳春白雪般的艺术品。虽然《大闹天宫》曾经创造了辉煌的成就并享誉国际,但它还并不归属于商业动画的范畴。中国开始把动画当做商业产品的时代,是在中国改革开放后市场经济时代萌发时期诞生的动画电影《宝莲灯》。这些差异,从直观上看直接导致我国商业影视类动画落后于美国不止五十年。美国商业动画以其庞大的资金投入与成熟的商业运营模式,在世界动画市场上占据重要地位。那么,如何尽快增强中国商业动画的文化影响力和市场竞争力,并且在解决目前中国商业动画发展问题上是否需要借鉴美国商业动画优秀案例的成功模式,即是本文章的首要诉求。因此,本文基于对商业动画的概况,理清中美商业动画的发展历程,从而了解中美商业动画的特点和影响,通过对中美商业动画在文化、民族性格、题材、商业模式四方面的差异分析,结合较为经典的案例进行比较研究,进一步找出制约中国商业动画发展的因素,并由此提出对中国商业动画朝良性道路发展的可行性措施。最后,希望通过本文的研究,可以对中国商业动画发展,提供理论上的指导和实践中的参考。
[Abstract]:From the comparison of the historical development of animation, it is found that China and the United States have very different understandings of animation concepts, animation forms, audience studies, commercialization studies, and so on. Animation films in the early stages of animation development in China. It is regarded as a work of art like spring and snow. Although it has made brilliant achievements and won international fame, it is not yet part of commercial animation. The era when China began to regard animation as a commercial product was born in the era of market economy after China's reform and opening to the outside world. These differences, intuitively, directly lead to China's commercial film and television animation lags behind the United States more than 50 years. American commercial animation plays an important role in the world animation market because of its huge capital investment and mature business operation mode. So, how to enhance the cultural influence and market competitiveness of commercial animation in China as soon as possible, and whether we should learn from the successful model of American commercial animation in solving the problem of the development of commercial animation in China at present? That is, the primary appeal of this article. Therefore, based on the general situation of commercial animation, this paper clarifies the development process of commercial animation between China and the United States, so as to understand the characteristics and influence of commercial animation between China and the United States, and through the analysis of the culture, national character and subject matter of commercial animation between China and the United States. The difference analysis of four aspects of business model, combined with the comparative study of more classical cases, further find out the factors that restrict the development of Chinese commercial animation, and then put forward the feasible measures for the development of Chinese commercial animation towards a benign road. Finally, it is hoped that this paper can provide theoretical guidance and practical reference for the development of commercial animation in China.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J954

【参考文献】