万达院线的价值战略分析

发布时间：2018-05-24 10:11

本文选题：价值战略 + 消费者效用　；参考：《知识经济》2016年10期

【摘要】：本文在万达院线飞速发展并取得全国电影院线市场占有率第一名的背景下展开论述,分析了万达院线的战略定位。文章从追求客户体验效用最大化、连锁经营和社会责任三个方面分析万达院线的价值战略定位,得到万达院线获得竞争力的原因。
[Abstract]:Under the background of the rapid development of Wanda cinema line and the first place in the national cinema market share, this paper analyzes the strategic orientation of Wanda cinema line. This paper analyzes the value strategic orientation of Wanda hospital line from three aspects of pursuing customer experience utility maximization, chain operation and social responsibility, and obtains the reasons for Wanda hospital line to gain competitive power.
【作者单位】：上海师范大学;
【分类号】：J946

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