全球化语境下国产动画的文化传承与内容创新——以《大圣归来》为例的几点思考

发布时间：2018-05-25 16:00

本文选题：全球化 + 动画艺术　；参考：《解放军艺术学院学报》2016年03期

【摘要】：面对文化霸权国家"文化范本"的强大威力,我国很多动画创作者一度失去文化独创性,使国产动画的"民族化"努力在很长一段时间几乎停留在传统样式和艺术表现的形式上。中华传统文化必然是国产动画的立身之本,如果在市场中无法构成文化产品独特的有效差异性便会丧失核心竞争力。本文以《大圣归来》为例进行分析,认为动画作品只有立足于我国深厚的文化资源,以开拓创新精神在现代语境下探索属于自己的艺术风格,才能在全球文化市场中凸显出中华民族独特的东方品格,使广大受众在对我国传统文化的感知中强化民族文化身份认同。
[Abstract]:In the face of the powerful power of the cultural hegemonic "cultural model", many animation creators in China once lost their cultural originality. For a long time, the nationalization of domestic animation almost remained in the form of traditional style and artistic expression. Chinese traditional culture must be the foundation of domestic animation, if it can not constitute the unique and effective differences of cultural products in the market, it will lose its core competitiveness. Taking the return of the Great Sage as an example, this paper holds that animation works should only be based on the profound cultural resources of our country, and explore their own artistic style in the modern context of pioneering and innovative spirit. Only in the global cultural market can the unique oriental character of the Chinese nation be highlighted, which makes the broad audience strengthen the national cultural identity in the perception of our traditional culture.
【作者单位】：暨南大学人文学院;
【基金】：2015年广州市社会科学规划课题项目(编号:15G20)阶段性成果 2014年珠海社会科学规划课题项目(编号:2014180)的阶段性成果
【分类号】：J954

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