时代的影像—论微电影的时代特征

发布时间：2018-06-22 08:37

本文选题：微电影 + 网络社会　；参考：《兰州大学》2014年硕士论文

【摘要】：胡戈的《一个馒头引起的血案》.常常被当作是微电影最早的雏形,而吴彦祖主演的凯迪拉克广告微电影《一触即发》被称为是中国第一部微电影,此后,微电影在短短的三年时间内取得了突飞猛进的发展,已经成为当下网络的热门词汇。迅速崛起的微电影开始受到学界与业界的关注,很多个人和集体参与到微电影的拍摄中去,微电影也成为许多人日常生活中必不可少的内容,一些对于微电影的研究也开始进入传播学者的视野,然而时至今日,微电影还没有一个权威的定义,专家、学者对此各持己见,无论是制作人还是受众都需要对微电影的概念有一个全新的、深刻的认知。中国社会正处于社会大变革的时期,社会运行中出现的问题影响着现代人的生存状态和价值诉求；商品经济的深入发展影响着社会集团的价值取向；互联网的普及、大数据时代的来临,正对人们的生活方式和思想观念进行的重新架构。这种情况下,微电影的出现不是偶然,它应该是具备时代特征的影像,是现代社会的一面镜子,反应出现代社会种种现象,也适应着现代人的种种需求。微电影在发展过程中也凸显出一些问题,这些问题需要制作方、消费人群与制度体系多方合力去解决。从根本上说,微电影具备在现代社会迅速发展的有利土壤,它的发展前景应该是一片广阔。本文在观览了大量微电影的基础上完成,将会对微电影的类型、内容进行梳理,重点对几部微电影进行内容分析,结合现代社会人们的生存状态以及价值取向,力求发掘微电影的实质内涵,进而对微电影做出新的认识,并对微电影现存的问题进行概括总结,希望通过研究,能够对微电影的发展起到一点积极作用。
[Abstract]:Hu GE's A Blood case caused by a steamed Bread. It is often regarded as the earliest embryonic form of microfilm, and the Cadillac advertising micro-film "hair-trigger" starring Wu Yanzu is called the first micro-film in China. Since then, micro-film has made rapid progress in a short period of three years. It has become a hot word on the Internet. The rapid rise of micro-film began to attract the attention of the academic and industry, many individuals and groups to participate in the shooting of micro-film, micro-film has become an essential part of many people's daily life. Some of the research on microfilm has also begun to enter the field of view of the propagandists. However, until now, there is no authoritative definition of microfilm, and experts and scholars hold their own views on it. Both the producer and the audience need a new and profound understanding of the concept of microfilm. Chinese society is in a period of great social change, the problems in social operation affect the living state and value demand of modern people, the in-depth development of commodity economy affects the value orientation of social groups, the popularity of the Internet, With the advent of big data era, people's way of life and ideas are being re-structured. In this case, the emergence of micro-film is not accidental, it should be the image with the characteristics of the times, is a mirror of modern society, reflecting the various phenomena of modern society, but also adapt to the needs of modern people. In the process of development, micro-film also highlights some problems, which need to be solved by producers, consumers and institutional system. Fundamentally, microfilm has a favorable soil for rapid development in modern society, and its development prospects should be broad. On the basis of viewing a large number of micro-films, this paper will sort out the types and contents of micro-films, and focus on the content analysis of several micro-films, combining with the living state and value orientation of people in modern society. Try to explore the essence of micro-film, and then make a new understanding of micro-film, and summarize the existing problems of micro-film, hope that through research, can play a positive role in the development of micro-film.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905

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