透视中国动画低幼化现象悖论

发布时间：2018-06-28 01:43

  本文选题：低幼动画 + 悖论　； 参考：《装饰》2017年05期

【摘要】：中国低幼动画悖论是指中国动画电影市场上,低幼动画备受批评与良好收益并存的矛盾现象。这种悖论的存因应该与动画作品作为文化商品具有受众二重性有关。当前低幼动画文化受众与经济受众并不一致,这种现状必定会随着中国电影市场的成熟而消解,中国低幼动画需要尽快摆脱"伪低幼"动画创作观,侧重游戏性及注重叙事创新,以品质提升应对动画电影文化与经济受众统一的趋势。
[Abstract]:The paradox of primary-age animation in China refers to the contradiction that primary-age animation is criticized and good profits coexist in the Chinese animation film market. The existence of this paradox should be related to the duality of audience in animation works as cultural goods. At present, the audience of primary-age animation culture is not consistent with the audience of economy. This situation will certainly be eliminated with the maturation of Chinese film market. Chinese primary-age animation needs to get rid of the idea of "pseudo-primary-age" animation creation as soon as possible. Focus on the game and narrative innovation, to improve the quality of animation film culture and economic audience unity trend.
【作者单位】： 福建江夏学院;
【基金】：福建省中青年教育科研社科类项目“应用型大学动画专业人才培养方向研究”(JAS160627) 研究基地:福建省高等学校人文社会科学研究基地“跨媒介设计研究中心”
【分类号】：J954
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本文编号：2076157