影像与运作：中国早期市民电影研究（1921-1937）

发布时间：2018-07-11 14:42

本文选题：中国早期市民电影 + 运作方式　；参考：《苏州大学》2014年硕士论文

【摘要】：1905年中国电影诞生，1921年长故事片开始出现，此后，电影开始作为一项重要的文化产品进入到广大市民的日常生活中。而电影的拍摄制作方——电影公司，为了抢占市场份额，提高经济效益，从编辑制作到宣传推广，都采用了一些手段进行运作。本人以民国时期的报刊杂志以及大量电影史料为基础，选取1921年到1937年抗战爆发前作为时间范围，以上海作为主要阵地，，试图还原当时中国市民电影的基本风貌，重点研究其背后的市场运作情况，探寻其能为大众广泛接受并获得良好收益的各种有效运作手段。最后以个案分析的形式，将1937年的市民电影《十字街头》和2013年的商业电影《小时代》进行比较，总结出早期市民电影商业运作手段对当下电影商业运作的影响。
[Abstract]:Since the birth of Chinese film in 1905, the 1921 year long story film began to emerge. Since then, the film began to enter the daily life of the public as an important cultural product. The film maker, the film company, has adopted some means in order to seize market share and improve economic efficiency. On the basis of the newspapers and magazines in the period of the Republic of China and a large number of film historical materials, I choose the time range before the outbreak of the war of resistance from 1921 to 1937 and take Shanghai as the main position to restore the basic features of the Chinese citizens' films at that time, and focus on the market operation behind it, and explore its wide acceptance and gain for the public. In the form of case analysis, a comparison is made between the 1937 citizen film "the cross street >" and the commercial film of 2013, in the form of case analysis, and the impact of the early commercial operation of the civil film on the commercial operation of the present film is summed up.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J909.2

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