融合环境下城市纪录片的路径转向——以南京广电集团大型季播节目《南京》为例
发布时间：2018-07-17 05:11
【摘要】：中国纪录片正从曲高和寡的"小众时代"迈向繁荣发展的"大众时代"。纪录片所肩负的形象宣传和文化传播功能,促使城市台纷纷涉足城市主题纪录片领域。南京广电集团推出的大型季播节目《南京》,以更加平实的语态、观照现实的选题、融合传播的产品思维,建构起城市集体的文化认同,探索出城市主题纪录片生产的创新路径,赢得了市场和专业口碑的双丰收。
[Abstract]:Chinese documentaries are moving from the "small crowd era" to the "popular era" of prosperity and development. The functions of image propaganda and cultural communication of documentaries urge city stations to step into the field of city-themed documentaries one after another. The large-scale season broadcast program "Nanjing" launched by Nanjing Radio and Television Group, with a more plain voice, reflects the topic of reality, integrates the product thinking of communication, constructs the collective cultural identity of the city, and explores the innovative path of the production of urban thematic documentaries. Won the market and professional reputation of the double harvest.
【作者单位】： 南京广播电视集团节目研发推广部;
【分类号】：J952
，
本文编号：2129162
[Abstract]:Chinese documentaries are moving from the "small crowd era" to the "popular era" of prosperity and development. The functions of image propaganda and cultural communication of documentaries urge city stations to step into the field of city-themed documentaries one after another. The large-scale season broadcast program "Nanjing" launched by Nanjing Radio and Television Group, with a more plain voice, reflects the topic of reality, integrates the product thinking of communication, constructs the collective cultural identity of the city, and explores the innovative path of the production of urban thematic documentaries. Won the market and professional reputation of the double harvest.
【作者单位】： 南京广播电视集团节目研发推广部;
【分类号】：J952
，
本文编号：2129162
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