传播学视野下的微电影及其网络话语权研究

发布时间：2018-07-20 10:54

【摘要】：作为新生现象的微电影,甫一出现便吸引了众人的目光,从2010年被命名为微电影元年至今,微电影热持续发酵,专业型微电影和草根微电影齐头并进,专业型微电影更多的被业界讨论的是其中的商业类型微电影独特的营销功能,而草根微电影则被认为打开了一条通往自我创作和传播的大门,草根阶级掌握了前所未有的话语权。但是,随着专业性微电影特别是其中的商业类型微电影大量涌现,抢占了微电影领地更多的目光和传播市场,草根微电影是不是如众人所期望的那样掌握了话语权利还有待商榷,因此,本文从传播学视角,以传播学的基本理论对微电影进行了界定,分析了微电影的基本传播过程和传播系统,以及微电影与网络话语权的关系。同时结合网络话语权的内涵,分析微电影各个群体的话语现状,及在草根微电影实现话语权的过程中遇到的制约和问题。认为更为民主的传播平台并不必然导致更为民主的话语效果,更为民主的传播平台其意义更多的在于对网民民主意识潜移默化的培养,草根微电影话语权力的实现还有赖于普通网民媒介素养的提升和媒介技术的掌握。
[Abstract]:As a new phenomenon of micro-film, the appearance of Fu attracted the attention of the public. From 2010, it was named the first year of micro-film, microfilm continues to ferment, professional micro-film and grassroots micro-film go hand in hand. Professional microfilm is more discussed by the industry is the commercial type of micro-film unique marketing function, while grassroots micro-film is considered to open the door to self-creation and dissemination, The grass-roots class held an unprecedented right to speak. However, with the proliferation of professional microfilms, especially the commercial microfilms, the territory of microfilm has become more visible and communication market. It is still open to question whether the grassroots micro-film has grasped the discourse right as many people expect. Therefore, this paper defines the micro-film from the angle of communication and the basic theory of communication. This paper analyzes the basic communication process and communication system of micro film, and the relationship between micro film and network discourse power. At the same time, combined with the connotation of network discourse right, this paper analyzes the discourse status of each group in micro-film, and the constraints and problems encountered in the process of realizing the discourse right in grassroots micro-film. The author thinks that a more democratic communication platform does not necessarily lead to a more democratic discourse effect. The significance of a more democratic communication platform lies in the cultivation of democratic consciousness of netizens. The realization of micro-film discourse power also depends on the improvement of media literacy and the mastery of media technology.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206;J905

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