政治话语、受众本位与新技术表征——新媒介传播环境下“红色经典史诗剧”的艺术创新实践
发布时间：2018-07-28 17:28
【摘要】：正作为纪念长征胜利80周年的艺术献礼,以"影视陕军"为主创团队倾力打造的《红旗漫卷西风》《千里雷声万里闪》《长征大会师》三部重量级"红色经典史诗剧"采取组团式传播策略,相继于2016年10月登陆央视一套、央视八套及东方卫视的黄金档,获得了良好的社会收视反响和艺术价值声誉。作为在新媒介传播环境下阐释、弘扬社会主流价值观念的作品,三部剧作针对当前中国社会
[Abstract]:As an artistic gift commemorating the 80th anniversary of the victory of the long March, "Red Flag overflowing West Wind", "long March" three heavyweights "Red Classical Historical Poetry Drama", which was created by the "Film and Television Army" as the main team, adopted a group style communication strategy and landed on CCTV one after another in October 2016. CCTV eight sets and Eastern Satellite TV golden file, has gained a good social reception and artistic value reputation. As a work to explain and carry forward the social mainstream values in the new media environment, the three plays aim at the current Chinese society.
【作者单位】： 西安外国语大学新闻与传播学院;陕西广播电视台研究发展部;安康学院文学与传媒学院;
【基金】：2015年度陕西省社会科学基金重点项目“社交化媒体的社会主义核心价值观阐释力提升研究”〈项目编号:2015ZD009〉阶段性成果
【分类号】：J905
本文编号：2151057
[Abstract]:As an artistic gift commemorating the 80th anniversary of the victory of the long March, "Red Flag overflowing West Wind", "long March" three heavyweights "Red Classical Historical Poetry Drama", which was created by the "Film and Television Army" as the main team, adopted a group style communication strategy and landed on CCTV one after another in October 2016. CCTV eight sets and Eastern Satellite TV golden file, has gained a good social reception and artistic value reputation. As a work to explain and carry forward the social mainstream values in the new media environment, the three plays aim at the current Chinese society.
【作者单位】： 西安外国语大学新闻与传播学院;陕西广播电视台研究发展部;安康学院文学与传媒学院;
【基金】：2015年度陕西省社会科学基金重点项目“社交化媒体的社会主义核心价值观阐释力提升研究”〈项目编号:2015ZD009〉阶段性成果
【分类号】：J905
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