从文化视角论中国当代动画的发展困境

发布时间：2018-09-10 11:57

【摘要】：20世纪后半叶，全球化逐渐成为学术界所关注的热点问题。伴随着现代技术与文化工业成熟起来的动画艺术，作为文化的一种表现形式，势必卷入到全球化的漩涡之中。在这样的大背景之下，国内外动画业空前繁荣，竞争激烈。中国动画在近百余年的发展过程中曾在世界动画领域辉煌一时，形成了“中国学派”动画。但近年来中国动画的发展虽取得了一些进步，却也面临着很大的困境，无论是国内市场的占有，还是海外市场的开拓方面，都不尽如人意。究其原因，是中国当代动画在国际上的竞争力不足。本论文以此为出发点，力图从文化的视角反思中国当代动画的核心竞争力之所在，探讨中国当代动画所面临的困境及解决对策。文章从宏观的理论剖析和微观的个案分析入手，对中国当代动画发展中面临的困境进行剖析，并采用文献检索、历史分析、比较研究的方法。全文共分为五个部分：第一部分，绪论。阐明本文的研究内容、目的及意义。第二部分，通过对中国动画发展历程的纵向梳理，指出中国当代动画所面临的问题。第三部分，从个案分析入手，，通过对中国动画发展历程的经典作品的探讨，以文化视角剖析其之所以成为经典的原因。在此基础上探寻中国动画文化基因，并将其定位在三个方面——中国精神、审美意境、中国元素外在表现方式第四部分，从比较入手，通过对美国、日本等动画发达国家的动画分析，找出其成功的文化因素，以此为中国当代动画借鉴。第五部分，中国动画发展策略与前景展望。在此部分提出中国动画发展应在深入了解传统文化的基础上坚持既有的文化风格进行传统文化与时代精神相契合的创新；对国际化发展的应理智的借鉴、吸收与创新；最后提出了中国动画文化风格的发展前景与展望。
[Abstract]:In the second half of the 20th century, globalization gradually became a hot issue in academic circles. With the maturity of modern technology and cultural industry, animation art, as a form of expression of culture, is bound to be involved in the whirlpool of globalization. In such a background, domestic and foreign animation industry unprecedented prosperity, fierce competition. In the development of Chinese animation in the past hundred years, it has been brilliant in the field of animation in the world for a time, forming the "Chinese School" animation. However, although the development of Chinese animation has made some progress in recent years, it is also faced with a lot of difficulties. Whether the domestic market is occupied or the overseas market is developed, it is not satisfactory. The reason is that Chinese contemporary animation is not competitive enough in the world. With this as the starting point, this paper tries to reflect on the core competitiveness of Chinese contemporary animation from the perspective of culture, and probes into the dilemma faced by Chinese contemporary animation and the countermeasures to solve it. Starting with the macroscopic theoretical analysis and the micro case analysis, this paper analyzes the dilemma in the development of contemporary animation in China, and adopts the methods of literature retrieval, historical analysis and comparative study. The full text is divided into five parts: the first part, introduction. Clarify the research content, purpose and significance of this paper. The second part points out the problems that Chinese contemporary animation faces by combing the development of Chinese animation. The third part, from the case analysis, through the development of Chinese animation classic works, from a cultural perspective to analyze the reasons why it became classic. On this basis, the author explores the genes of Chinese animation culture, and positions them in three aspects: Chinese spirit, aesthetic conception, and the external expression of Chinese elements. The fourth part begins with a comparative study of the United States. Japan and other animation developed countries animation analysis, find out its successful cultural factors, as a reference for contemporary Chinese animation. The fifth part, the development strategy and prospect of Chinese animation. In this part, the author points out that the development of Chinese animation should insist on the innovation of the traditional culture and the spirit of the times on the basis of deep understanding of the traditional culture, absorb and innovate rationally the development of the internationalization. Finally, the prospect and prospect of Chinese animation culture style are put forward.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J954

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