新世纪华语电影预告片的传播学研究

发布时间：2018-10-12 10:14

【摘要】：本文首先对电影预告片做出界定,并对其发展流变做简要梳理。文章正文分为四章,第一章论述华语电影预告片的传播者,从电影发行方和预告片制作方两面来分析新世纪以来华语电影预告片运作渐成规模的原因。第二章首先论述电影预告片的传播媒介,既包括传统型的传播媒介,又包括网络、移动电视等新型传播媒介；其次,从画面素材、结构方法、外部节奏以及明星效应四方面对华语电影预告片进行文本分析。第三章主要是电影预告片的受众分析,由于受众的需求是多方面的,电影预告片能够满足人们的不同需求。在此基础上产生的“分众传播”理念也对电影预告片的类型化发展产生了广泛的影响。第四章则着重分析华语电影预告片的传播效果,在宏观上,电影预告片具有议程设置和“沉默的螺旋”两方面的作用；同时,它又通过累加的说服过程,促使观众走进影院,完成观影。在结语中则会论述当前电影预告片宣传中存在的问题。
[Abstract]:This paper first defines the film trailer, and briefly combs its development. The text of this paper is divided into four chapters. The first chapter discusses the propagator of Chinese film trailers and analyzes the reasons why the Chinese film trailers have gradually developed into a large scale since the new century. The second chapter first discusses the media of film trailers, including the traditional media, the network, mobile television and other new media; secondly, from the picture material, structural methods, The external rhythm and star effect are used to analyze the Chinese film trailers. The third chapter is the audience analysis of film trailers, because the needs of the audience are various, the film trailer can meet the different needs of people. On this basis, the concept of "focus communication" also has a wide impact on the development of film trailers. The fourth chapter focuses on the communication effect of the Chinese film trailers. From the macro perspective, the film trailers have the functions of setting the agenda and "the spiral of silence", and at the same time, it urges the audience to enter the cinema through the cumulative process of persuasion. Complete the viewing of the film. In the conclusion, will discuss the current film trailers propaganda problems.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905;G206

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