纪录片:民族文化国际传播的新动力——由纪录片《西湖》《南宋》《中国村落》引发的思考

发布时间：2018-10-15 18:13

【摘要】：中国目前是世界第二大电影市场,预计2017年将超过美国成为世界第一电影市场;但中国电影走出去却举步维艰。中国电影故事片存在着叙事短板,且其剧情、人物关系,特别是情感认同,对于异域观众来说,都会因文化差异增加其接受难度甚至产生接受障碍。纪录片则因其题材丰富、类型多样,对现实和历史的"直接还原",展示中国文明形象和不排斥并学会以西方视角讲好中国故事等优长,有"国家影像志"和"民族影像志"之称,有着民族文化更好的传播效果。浙江卫视夏燕平团队的《西湖》《南宋》和《中国村落》等纪录片,则是中国地方卫视第一梯队重视以纪录片的方式,让中国形象走出国门的战略性尝试。其中,《西湖》收益数倍于投资,在海外版权输出、网络点击率、媒体评价和观众反应方面均表现不俗。纪录片在讲中国的好故事、讲好中国故事、让中国形象走出去、提升中国软实力等方面,与中国主流商业电影不仅具有异曲同工之妙,而且还有其独特的优势,我们对此应充分发展利用。
[Abstract]:China is now the world's second-largest film market and is expected to overtake the United States as the world's number one film market in 2017, but Chinese films are struggling to get out. Chinese feature films have a short narrative, and their plot, character relationship, especially emotional identity, for foreign audiences, due to cultural differences will increase their acceptance difficulties or even obstacles. Documentaries, on the other hand, have rich themes, diverse types, "direct restoration" to reality and history, display the image of Chinese civilization and not reject, and learn to tell Chinese stories from a Western perspective. There are "National Image Records" and "National Image Records", which has better communication effect of national culture. Such documentaries as "West Lake" and "Chinese villages" by Xia Yanping's team of Zhejiang Satellite TV are the strategic attempts of the first echelon of Chinese local satellite TV to pay attention to the way of documentaries and to make the image of China go out of the country. Among them, the income of West Lake is several times higher than that of investment, and it performs well in the aspects of overseas copyright export, network click rate, media evaluation and audience response. In terms of telling good stories about China, making the image of China go out and promoting China's soft power, the documentary is not only similar to the mainstream Chinese commercial films, but also has its unique advantages. We should make full use of it.
【作者单位】：中央戏剧学院;北京电影家协会;
【分类号】：J952

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