伦理学视阈下电视栏目剧传播主体行为的伦理研究

发布时间：2018-10-26 21:22

【摘要】：我国第一部真正意义上的电视栏目剧是1994年重庆电视台推出的《雾都夜话》，开播短短几年内就成为了重庆电视台收视率最高的栏目之一，在全国收视率排名中也屡创新高，其平民化、本土化、故事性等特点很快受到观众的欢迎。随后各地省市级电视台纷纷效仿，尤其在2006年，电视栏目剧的发展进入高潮阶段，，这一年也被称为“栏目剧年”。但随着栏目剧的“井喷”现象出现，为了争夺收视率，电视栏目剧的竞争也越来越激烈，急功近利的心态使得栏目剧的发展陷入困境，为刺激观众的感官，低劣、媚俗、肤浅的内容不断上演，开始挑战伦理与道德的底线。本文正文最重要的部分之一是电视栏目剧传播伦理困境的表现，而这里所说的传播行为主要是指电视栏目剧传播主体的职业行为，包括选题、叙事、拍摄、剪辑、制作等过程，因为传播者的价值观、心理活动、态度倾向等意识始终贯穿于这些过程中，并在这些过程中进行道德判断与选择。本文从一系列传播行为中选取了部分容易出现伦理问题的环节进行分析论述，分别为栏目剧传播的选题、叙事情节、语言、影像。在选题方面，以类为单位，分别指出了情感类、新闻类、法制类三种栏目剧选题的伦理问题。叙事情节方面，人物、冲突与悬念是笔者探寻伦理困境的主要切入点。语言方面，对对白、解说、标题这三个元素表现出的伦理问题进行了交代。影像方面，则从拍摄与剪辑的角度看待伦理的失范。针对电视栏目剧传播的伦理困境，本文从文化、技术与经济方面阐述了影响栏目剧发展的因素，并立足于伦理学原理，提出了建构电视栏目剧传播伦理的基本原则，分别为权利义务对等原则、正义原则以及中庸原则。最后本文对电视栏目剧的未来进行了展望，提出了节目形态系列化、节目内容专业化、对艺术真实的追求以及受众道德水平的提高四个发展趋势。
[Abstract]:The first real TV column play in China was the "Wudu Night Story" launched by Chongqing Television in 1994. Within a few years of its broadcasting, it became one of the highest ratings columns of Chongqing TV Station, and it also repeatedly set new heights in the ratings ranking of the country. Its populace, localization, story and other characteristics were quickly welcomed by the audience. Then the provincial and municipal TV stations followed suit one after another, especially in 2006, the development of TV program drama entered into the climax stage, this year is also called the "column drama year". However, with the appearance of the "blowout" phenomenon of the column play, the competition for TV shows is becoming more and more intense in order to compete for the audience ratings. The mentality of eager success and instant profit makes the development of the column play difficult, in order to stimulate the audience's senses, inferior, vulgar, Superficial content continues to play out, began to challenge the bottom line of ethics and morality. One of the most important parts of the text is the expression of the ethical dilemma of TV drama communication, and the communication behavior mentioned here mainly refers to the professional behavior of the TV column drama communication subject, including the process of selecting topics, narration, shooting, editing, production and so on. Because the propagator's consciousness of values, psychological activities, attitude and tendency always runs through these processes, and carries on the moral judgment and the choice in these processes. From a series of communication behaviors, this paper selects some links that are prone to ethical problems to analyze and discuss, respectively for the column drama communication topics, narrative plot, language, image. In the aspect of selecting topics, the author points out the ethical problems of selecting topics in three kinds of column plays: emotion, news and legal system. In terms of narrative plot, characters, conflicts and suspense are the main breakthrough points for the author to explore ethical dilemmas. In the aspect of language, the ethical problems of dialogue, explanation and title are explained. In the aspect of video, the ethical anomie is viewed from the angle of shooting and editing. In view of the ethical dilemma of TV drama communication, this paper expounds the factors that influence the development of TV drama from the aspects of culture, technology and economy, and puts forward the basic principles of constructing the ethics of TV column drama communication based on the principle of ethics. They are the principle of equality of rights and obligations, the principle of justice and the principle of moderation. Finally, this paper prospects the future of TV drama, and puts forward four development trends: the series of program form, the specialization of program content, the pursuit of artistic reality and the improvement of the moral level of the audience.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905

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