配色方案与策略研究及其在用户界面设计中的应用
发布时间：2018-11-05 19:17
【摘要】：色彩最奇妙的就在于人们不用通过学习就能了解它,并因此产生一些本能的反应。在人类的一切活动中都会用到色彩。色彩源于自然,且高于自然。因为色彩自身的色彩属性,使其拥有一个复杂的色彩体系理论。同时因色彩是可以被人主观感知与理解,因此又拥有其情感特征与可感知性。此外,色彩因为需要与社会、人文因素相融合,从而也拥有地域性、文化性。色彩如此感性,因此在很多时候需要设计师进行理性的认为控制,否则,无意识的感性就是随性,毫无意义、深度可言。国内外近来虽已有一些完整的色彩搭配指导理论体系,但其复杂性与非实用性使得大多数色彩爱好者、甚至设计师不能很好的抓住理论精髓,灵活运用,从而导致很多设计中色彩不协调、意义不明确的问题。因此在设计过程中就需要一个健全的方法来指导色彩搭配。艺术作品中充满了对色彩的考量与运用,因此借鉴不同艺术作品对制定一个行之有效色的色彩策略起到了很多知道性的作用。针对这样一个较为混乱与复杂的、顾此失彼的、毫无目的性的色彩搭配方法现状,本文通过对艺术作品中色彩属性与情感上的特点进行分析与归纳,对用户视觉感知进行调研与总结,借助平衡感性与理性的方法,基于设计目的,从色彩感知、审美等多角度重新提炼色彩在设计过程中的选择与搭配、设计与表达的方法。通过协调色彩中的平衡,以此从色彩属性上及感性上满足用户的心理、生理需求;通过利用色彩对焦点的影响,以此引导用户的浏览视线,控制其聚焦处;通过管理色彩中的类似色,为画面增强异处呼应与层次,平衡画面的正负力量。凭借这三个较为直观、实用的搭配方法就能有效地抓住色彩之“道”,透过色彩分析设计,将色彩与设计紧密结合,构建一个易于使用的、完善的实用配色方案与色彩策略体系,同时将其加以运用到用户界面的视觉设计实践中。
[Abstract]:The most wonderful thing about color is that people can understand it without learning and have some instinctive reactions as a result. Color is used in all human activities. Color comes from nature and is higher than nature. Because of the color attribute of color itself, it has a complex theory of color system. At the same time, color is subjective perception and understanding, so it has its emotional characteristics and perceptual understanding. In addition, because of the need to blend with social and cultural factors, color also has a regional, cultural nature. Color is so sensual that designers often need rational control, otherwise unconscious sensibility is random, pointless, and deep. Although there have been some complete color collocation guidance theories at home and abroad recently, their complexity and non-practicability make most color lovers and even designers unable to grasp the essence of the theory and use it flexibly. As a result, a lot of design color is not coordinated, the meaning of the problem is not clear. Therefore, in the design process needs a sound method to guide color collocation. The art works are full of the consideration and application of color, so drawing lessons from different works of art has played a lot of role in making an effective color strategy. In view of the present situation of such a chaotic and complex color collocation method with no purpose, this paper analyzes and summarizes the color attributes and emotional characteristics in the works of art. This paper investigates and summarizes the visual perception of the user, with the help of the method of balancing sensibility and rationality, based on the design purpose, rerefining the selection and collocation, design and expression of the color in the design process from the color perception, aesthetic and other angles. By coordinating the balance in color to meet the psychological and physiological needs of the user from the color attributes and sensuality, and by using the influence of color on the focus, the author can guide the user's view and control the focus. By managing the similar colors in colors, enhance the coherence and level of the picture and balance the positive and negative forces of the picture. With these three more intuitive and practical collocation methods can effectively grasp the "Tao" of color, through color analysis and design, color and design are closely combined to build an easy-to-use, Perfect practical color matching scheme and color strategy system are applied to the visual design practice of user interface at the same time.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J906
[Abstract]:The most wonderful thing about color is that people can understand it without learning and have some instinctive reactions as a result. Color is used in all human activities. Color comes from nature and is higher than nature. Because of the color attribute of color itself, it has a complex theory of color system. At the same time, color is subjective perception and understanding, so it has its emotional characteristics and perceptual understanding. In addition, because of the need to blend with social and cultural factors, color also has a regional, cultural nature. Color is so sensual that designers often need rational control, otherwise unconscious sensibility is random, pointless, and deep. Although there have been some complete color collocation guidance theories at home and abroad recently, their complexity and non-practicability make most color lovers and even designers unable to grasp the essence of the theory and use it flexibly. As a result, a lot of design color is not coordinated, the meaning of the problem is not clear. Therefore, in the design process needs a sound method to guide color collocation. The art works are full of the consideration and application of color, so drawing lessons from different works of art has played a lot of role in making an effective color strategy. In view of the present situation of such a chaotic and complex color collocation method with no purpose, this paper analyzes and summarizes the color attributes and emotional characteristics in the works of art. This paper investigates and summarizes the visual perception of the user, with the help of the method of balancing sensibility and rationality, based on the design purpose, rerefining the selection and collocation, design and expression of the color in the design process from the color perception, aesthetic and other angles. By coordinating the balance in color to meet the psychological and physiological needs of the user from the color attributes and sensuality, and by using the influence of color on the focus, the author can guide the user's view and control the focus. By managing the similar colors in colors, enhance the coherence and level of the picture and balance the positive and negative forces of the picture. With these three more intuitive and practical collocation methods can effectively grasp the "Tao" of color, through color analysis and design, color and design are closely combined to build an easy-to-use, Perfect practical color matching scheme and color strategy system are applied to the visual design practice of user interface at the same time.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J906
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