都市女性的成功想象—徐静蕾电影《杜拉拉升职记》研究
发布时间：2018-11-11 01:18
【摘要】：导演徐静蕾，先后导演了《我和爸爸》、《一个陌生女人的来信》、《梦想照进现实》、《杜拉拉升职记》、《亲密敌人》等五部影片，其中影片《杜拉拉升职记》是其文艺片向商业片的转型之作，影片作为中国一部成功的都市影片为其它都市影片的制作提供了有效的借鉴形式。作为商业主流电影，不但传达了一种励志精神，而且影片通过恰当营销手段的运用，收获了票房，是商业主流电影的成功范例。另外，影片《杜拉拉升职记》在影像艺术方面的特点彰显了徐静蕾的独特导演风格，十分具有研究价值。本论文将分四章对徐静蕾电影《杜拉拉升职记》进行研究。第一章从都市、女性、想象三个层面对影片进行分析，影片采用了都市化的叙事模式，反映出都市快节奏的生活。在都市化的背景下，表达了女性自我身份的认同与自我价值的实现。第二章探讨影片《杜拉拉升职记》在镜头设计、声音元素、构图色彩等方面的影像艺术特点。并与好莱坞影片进行对比，凸显影片对好莱坞影片的借鉴模仿，与徐静蕾前期影片对比，凸显徐静蕾电影前后风格的差异及对声音元素、构图色彩等电影艺术元素的独特运用。第三章从畅销小说的改写，影片的商业运作模式，导演及演员的明星效应等三个角度来分析影片的商业文化语境。最后一章，探讨《杜拉拉升职记》作为主流商业电影的意义。影片《杜拉拉升职记》不但在思想层面传达出一种励志精神，更重要的是通过多样化的宣传方式、以“观众”和“市场”为核心的营销策略，收获票房，，实现了思想性与商业性的统一。
[Abstract]:Director Xu Jinglei has directed five films successively, such as "me and Dad", "A letter from an unfamiliar woman", "Dreams into reality", "Tu Lala's Promotion", "close Enemy", and so on. The film du Lala's Promotion is the transition of his literary and artistic films to commercial films. As a successful urban film in China, the film provides an effective form of reference for the production of other urban films. As a commercial mainstream film, it not only conveys a kind of inspirational spirit, but also obtains the box office through the use of appropriate marketing means, which is a successful example of commercial mainstream film. In addition, the film du Lala's Promotion shows Xu Jinglei's unique style of directing and is of great research value. This thesis will be divided into four chapters to study Xu Jinglei film du Lala's Promotion. The first chapter analyzes the film from three aspects of city, female and imagination. The film adopts the narrative mode of urbanization and reflects the fast-paced life of the city. Under the background of urbanization, it expresses the identity of female self-identity and the realization of self-value. The second chapter discusses the artistic features of the film, such as lens design, sound elements, color composition and so on. In contrast with Hollywood film, it highlights the reference and imitation of Hollywood film, contrasts with earlier film of Xu Jinglei, highlights the difference of style before and after Xu Jinglei film and the unique application of artistic elements such as sound element, composition color and so on. The third chapter analyzes the commercial cultural context of the film from the three angles of rewriting the best-selling novel, the commercial operation mode of the film, the star effect of the director and the actor. The last chapter discusses the significance of du Lala's promotion as a mainstream commercial film. The film "Tu Lala's Promotion" not only conveys an inspirational spirit at the ideological level, but more importantly, through a variety of propaganda methods, the marketing strategy with "audience" and "Market" as the core, to harvest the box office. Realize the unity of ideological and commercial.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905
本文编号：2324097
[Abstract]:Director Xu Jinglei has directed five films successively, such as "me and Dad", "A letter from an unfamiliar woman", "Dreams into reality", "Tu Lala's Promotion", "close Enemy", and so on. The film du Lala's Promotion is the transition of his literary and artistic films to commercial films. As a successful urban film in China, the film provides an effective form of reference for the production of other urban films. As a commercial mainstream film, it not only conveys a kind of inspirational spirit, but also obtains the box office through the use of appropriate marketing means, which is a successful example of commercial mainstream film. In addition, the film du Lala's Promotion shows Xu Jinglei's unique style of directing and is of great research value. This thesis will be divided into four chapters to study Xu Jinglei film du Lala's Promotion. The first chapter analyzes the film from three aspects of city, female and imagination. The film adopts the narrative mode of urbanization and reflects the fast-paced life of the city. Under the background of urbanization, it expresses the identity of female self-identity and the realization of self-value. The second chapter discusses the artistic features of the film, such as lens design, sound elements, color composition and so on. In contrast with Hollywood film, it highlights the reference and imitation of Hollywood film, contrasts with earlier film of Xu Jinglei, highlights the difference of style before and after Xu Jinglei film and the unique application of artistic elements such as sound element, composition color and so on. The third chapter analyzes the commercial cultural context of the film from the three angles of rewriting the best-selling novel, the commercial operation mode of the film, the star effect of the director and the actor. The last chapter discusses the significance of du Lala's promotion as a mainstream commercial film. The film "Tu Lala's Promotion" not only conveys an inspirational spirit at the ideological level, but more importantly, through a variety of propaganda methods, the marketing strategy with "audience" and "Market" as the core, to harvest the box office. Realize the unity of ideological and commercial.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905
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