论日韩电视剧的“文化贩卖”及启示

发布时间：2018-11-11 14:14

【摘要】：作为一衣带水的友邻之邦，日本、韩国自古以来就是与我国往来极其密切的国家，在文化、科技、思想等各个方面有着一脉相承的历史渊源。源自古代中国的“汉文化”是日本、韩国自建国以来就赖以生存和发展的基石。古代中国无疑是日韩两国的启蒙和榜样。随着人类社会的发展，日韩两国先一步接触了西方先进文化，，并将其与源自我国的“汉文化”不断融合，从而形成了具有本民族特色、在某些方面更为先进的日韩“本土文化”，中国不再是高高在上的先驱者。自改革开放以来，随着我国一天天走向世界，人们的注意力更多的放在了经济领域，却淡忘了对中国本土文化的保护和传承。中国本土文化正在不知不觉中“丢失”。因此，随着日韩综合国力的增强和对本土文化的极高重视，日韩本土文化逐渐蔓延至我国，有人将其称之为“文化反哺”现象。由“日流”“韩流”在我国的风靡可以看出，日韩本土文化在中国找到了发芽滋长的广博沃土是不争的事实。加拿大传播学巨匠赫百特·马歇尔·麦克卢汉的“媒介即信息”这一观点鲜明的指出了传播手段的重要性。传播手段是文化传播得以实现的一个重要条件。作为镜像语言，电视剧凭借其具象、直接、多维、动态、不受时空限制等优点广泛渗透到了人们的生活当中。因此，在我国具有广大受众基础的日本电视剧和韩国电视剧无疑是重要的文化传播手段，是将日韩本土文化“贩卖”至我国的重要途径，也是“文化反哺”的一个重要分支。日韩电视剧成功进行“文化贩卖”，使观众在接受娱乐的同时，也接受了剧中的文化熏陶。因此，对日韩电视剧的研究是非常重要和必要的。笔者通过观看大量日本电视剧和韩国电视剧，阅读相关文献和资料，认为日韩电视剧之所以能够成为“文化贩卖”方式，与其本身的高制作水准、日韩两国对本土文化的重视和网络媒体的发展是分不开的，并且“文化贩卖”具有立足传统、聚焦精神、重视娱乐、专注时尚的“贩卖”特点。日韩电视剧“文化贩卖”的成功也在一定程度上带动了相关产业的发展，当观众对日韩电视剧的狂热由精神层面延伸至物质层面，剧中的服装、饰品，甚至拍摄地点，都会成为观众消费的对象。因此，日韩电视剧在我国可谓名利双收：既宣传了本土文化，又拉动了相关产业的发展。本文将采用列举实例、绪论结合的方法，着重对日韩电视剧的“文化贩卖”进行分析，并结合我国电视剧产业现状展望其今后的发展方向。此次研究，旨在唤起我国对本土文化的重视和对外来文化“入侵”的警惕，并寻求将电视剧和本土文化有机结合的方法，在提升我国电视剧文化内涵的同时，使其成为传播我国本土文化的有力手段，变“文化反哺”为“文化互补”，为宣传和普及我国本土文化开辟一条新的道路。
[Abstract]:As a neighboring country, Japan and South Korea have had close contact with our country since ancient times, and have the same historical origin in culture, science and technology, thought and so on. Han culture, originated from ancient China, is the cornerstone of Japan and South Korea's survival and development since the founding of the people's Republic of Korea. There is no doubt that ancient China was the enlightenment and example of Japan and South Korea. With the development of human society, Japan and South Korea have first come into contact with the advanced western culture, and merged it with the "Han culture", which originated from our country, thus forming its own national characteristics. In some ways, the more advanced Japanese and South Korean "local culture," China is no longer a high-ranking pioneer. Since the reform and opening to the outside world, people pay more attention to the economic field, but forget the protection and inheritance of Chinese native culture. Chinese native culture is being unwittingly "lost". Therefore, with the strengthening of the comprehensive national strength of Japan and South Korea and the high attention to the native culture, the native culture of Japan and Korea has gradually spread to our country, which has been called the phenomenon of "cultural backfeeding". From the popularity of "Japanese current" and "Korean current" in our country, it is indisputable that the native culture of Japan and South Korea has found a fertile and fertile land in China. Herbert Marshall McLuhan, a great Canadian communicator, points out the importance of means of communication. Means of communication is an important condition for the realization of cultural communication. As a mirror language, TV plays have been widely permeated into people's lives with its advantages of concrete, direct, multidimensional, dynamic and free from time and space. Therefore, Japanese TV dramas and Korean TV dramas, which have a broad audience base in our country, are undoubtedly an important means of cultural communication, an important way to "sell" Japanese and Korean local culture to our country, and an important branch of "cultural feedback". Japanese and South Korean TV series successfully "cultural trafficking", so that the audience in the entertainment, but also accepted the cultural edification of the play. Therefore, the study of Japanese and Korean TV plays is very important and necessary. By watching a large number of Japanese and Korean TV dramas and reading relevant documents and materials, the author thinks that the reason why Japanese and Korean TV dramas can become "cultural trafficking" means, rather than their own high production standards, Japan and South Korea attach importance to local culture and the development of network media is inseparable, and "cultural trafficking" has the characteristics of "selling" based on tradition, focusing on the spirit of entertainment and focusing on fashion. The success of the Japanese-South Korean TV series "Cultural trafficking" has also led to the development of related industries to a certain extent. When the audience's enthusiasm for Japanese and Korean TV shows extends from the spiritual level to the material level, the costumes, ornaments, and even shooting sites of the play. Will become the audience consumption object. Therefore, Japanese and Korean TV dramas in our country can be described as both fame and fortune: it not only propagandizes local culture, but also stimulates the development of related industries. This paper will adopt the method of enumerating examples and combining the introduction to analyze the "cultural trafficking" of Japanese and Korean TV dramas, and look forward to its future development direction according to the present situation of TV series industry in our country. The purpose of this study is to arouse our country's awareness of local culture and its vigilance against "invasion" of foreign cultures, and to seek ways to combine TV dramas with local cultures in order to promote the cultural connotation of Chinese TV dramas at the same time. Making it a powerful means of spreading our native culture, changing "culture back feeding" to "culture complementation" opens a new way for propagating and popularizing our native culture.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905;G112

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