动画在电视包装中的技与艺

发布时间：2018-11-11 22:16

【摘要】：电视包装涉及的领域极广。目前尚无成型的理论体系来很好地表现它。它是设计学、影视技术、视听语言、传播学、营销学等的结合体。在视觉形式方面无法从现实中、实拍中看到的,又要把想象中的视觉感受表现出来,只能求助于动画。而动画在电视包装领域里现在仍停留在技术层面。电视包装与产品包装是有区别的,很多人把他们混为一谈。电视包装,如同其它产品的包装,是为了让受众在美感享受中了解电视产品及电视品牌,它永远是在辅助的位置上,给人精神上以美的享受,它虽是无形的,但却不可或缺。而产品包装是要实现商品价值和使用价值,是增加或提高商品价值的一种手段,有保护商品、美化商品、吸引顾客及有利于产品促销的作用,是以一种有形的方式存在。电视包装所涉及的领域是一个新兴的交叉学科,它通过动画的夸张和表现形式成功地满足和完成了电视包装的需求,极其强烈的吸引了观众的眼球。动画包装不光是丰富了电视包装的人文思想,把漂亮和与亲和力更好地展现在观众面前。人们追求有“内涵”的电视包装,更提倡这门影视艺术进一步加速发展,使动画更深层次的应用在电视包装上。本篇论文主要包括了以下方面的研究内容：第一章,电视包装的简述；第二章,动画的认识；第三章,动画在电视包装中的应用；第四章、电视包装在制作过程中所存在的问题及解决方案；通过研究与探讨动画技术软件在电视包装领域中的应用,可以更好地补充电视包装行业的理论空白,同时也对动画理论本身起到一个拓展和延伸作用。
[Abstract]:Television packaging involves a wide range of fields. At present, there is no formative theoretical system to show it well. It is a combination of design, film and television technology, audiovisual language, communication, marketing, etc. In the visual form can not be seen from the reality, but also to visualize the visual feelings, can only resort to animation. Animation in the field of television packaging is still at the technical level. There is a difference between TV packaging and product packaging. Many people confuse them. Television packaging, like the packaging of other products, is for the audience to understand TV products and brands in aesthetic enjoyment. It is always in the auxiliary position, giving people spiritual enjoyment of beauty, although it is invisible, but it is indispensable. Product packaging is to achieve the value of goods and use value, is a means to increase or improve the value of commodities, to protect commodities, beautify goods, attract customers and promote the role of products, is a tangible way to exist. The field of TV packaging is a new interdisciplinary subject, which successfully meets and completes the demands of TV packaging through the exaggeration and expression of animation, and attracts the audience's attention very strongly. Animation packaging not only enriches the humanistic thinking of TV packaging, but also shows beauty and affinity to the audience. People pursue the "connotation" of TV packaging, but also advocate the further development of this art of film and television, so that animation deeper application in television packaging. This thesis mainly includes the following research contents: chapter one, the brief introduction of TV packaging, the second chapter, the understanding of animation, the third chapter, the application of animation in TV packaging; The fourth chapter, TV packaging in the production process of the existing problems and solutions; By studying and discussing the application of animation technology software in the field of TV packaging, we can better supplement the theoretical blank of the television packaging industry, and at the same time, play a role in expanding and extending the animation theory itself.
【学位授予单位】：海南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G222;J954

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