影视观众的感性迷失与理性回归——现象级IP剧《芈月传》热议引发的思考
发布时间：2018-11-13 19:04
【摘要】：本文聚焦《芈月传》热播热议中存在的问题,重点解读在《芈月传》高收视低评价现实中观众的角色、地位和身份。文章从以下四点具体展开:一、收视率追逐中观众的角色:被出卖的观众;二、"皇帝的新装"的隐喻:期待敢说真话的孩子唤醒大家;三、从广告到影视热点:中国大众正在经历媒体的深度催眠;四、浮士德式的难题:如何不靠出卖灵魂获得快乐。本文揭示中国当代传媒现状中影视观众正从感性迷失走向理性回归,呼吁传媒制作、传播方关注观众的真实需求,以诚信着力打造品牌,告别现象级,提升文化产品的能量级,构建影视传媒的良性生态格局。
[Abstract]:This paper focuses on the problems existing in the hot talk of "Mi Yue", focusing on the interpretation of the audience's role, status and identity in the reality of high ratings and low ratings. The article starts from the following four points: first, the audience's role in the ratings chase: the betrayed audience; second, the metaphor of "the Emperor's New dress": the children who expect to dare to tell the truth awaken everyone; Third, from advertising to film and television hot spots: the Chinese public is experiencing the deep hypnosis of the media; fourth, the Faustian dilemma: how to obtain happiness without selling the soul. This paper reveals that the film and television audience in the present situation of Chinese contemporary media is moving from perceptual loss to rational return, and appeals to the media producers and communicators to pay attention to the real needs of the audience, to build the brand with good faith, to bid farewell to the phenomenon level, and to upgrade the energy level of cultural products. Construct the benign ecological pattern of film and television media.
【作者单位】： 中国传媒大学艺术学部;
【分类号】：J905
本文编号：2330152
[Abstract]:This paper focuses on the problems existing in the hot talk of "Mi Yue", focusing on the interpretation of the audience's role, status and identity in the reality of high ratings and low ratings. The article starts from the following four points: first, the audience's role in the ratings chase: the betrayed audience; second, the metaphor of "the Emperor's New dress": the children who expect to dare to tell the truth awaken everyone; Third, from advertising to film and television hot spots: the Chinese public is experiencing the deep hypnosis of the media; fourth, the Faustian dilemma: how to obtain happiness without selling the soul. This paper reveals that the film and television audience in the present situation of Chinese contemporary media is moving from perceptual loss to rational return, and appeals to the media producers and communicators to pay attention to the real needs of the audience, to build the brand with good faith, to bid farewell to the phenomenon level, and to upgrade the energy level of cultural products. Construct the benign ecological pattern of film and television media.
【作者单位】： 中国传媒大学艺术学部;
【分类号】：J905
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