大众文化视域下的宫斗剧研究
发布时间：2018-11-15 08:38
【摘要】：起源于西方社会的大众文化与大众社会的形成紧密相连,具有明显的商业性。大众文化的理论从充满精英主义传统的利维斯主义到后来的伯明翰学派、法兰克福学派等研究学派,再到对葛兰西观点的重新重视,经历了不同的研究范式,大众文化逐渐取得与精英文化、民间文化同等的地位。借鉴这些理论观照当下我国的文化,是本文研究的初衷。时下,曾火热一时充斥荧屏的宫斗剧已经偃旗息鼓,这一方面是市场饱和后的自然选择,另一方面也是国家政策干预的后果。不管是市场经济条件下唯收视率马首是瞻的创作和播出,还是这些剧集在观众中引起的强烈共鸣和语言时尚,或者是新闻广播电视电影总局通过“看得见的手”所进行的行政干预,都充分说明这类电视剧巨大的影响力。很明显,宫斗剧是大众文化的产物,其流行与消亡也是大众文化的规律使然,本文试图从大众文化理论的角度对宫斗剧进行观照,分析其作为大众文化广受欢迎的内部机制和原因,为我国电视剧的健康发展提供理论支撑。 第一章主要介绍了大众文化理论和宫斗剧的概念。第一节从历史的角度分析了大众文化的兴起与发展,总结了大众文化的概念和特征；梳理了西方大众文化理论的研究范式,介绍了伯明翰学派和法兰克福学派的研究成果和理论观点；回顾了中国大众文化的本土特征和大众文化理论的发展沿革。第二节探讨了宫斗剧的类型归属；概括了宫斗剧的发展脉络和特征。 第二章从宫斗剧的偶像策略、影像奇观和世俗性叙事等方面分析了宫斗剧之所以受大众欢迎的内在机制,即用偶像剧的操作方式来包装宫廷剧、通过影像奇观吸引观众注意力、用世俗性叙事求得观众心理认同,从而在受众中取得了较高的收视率。 第三章从观众的现实处境、网络文学与影视剧的互动、现代传媒的营销宣传等方面剖析了宫斗剧热播的社会文化原因,同时也从艺术品所承担的社会功能等方面对部分宫斗剧粗制滥造的质量、扭曲的价值观、历史观等现象做了批判。 第四章结语部分结合上文的论述,总结宫斗剧创作和传播的经验与教训,从宏观的角度对我国电视剧创作提出建议,并说明有待深入思考的问题。
[Abstract]:The popular culture originated from the western society is closely connected with the formation of the mass society and has obvious commercial character. The theory of popular culture has experienced different research paradigms, from the Levisianism, which is full of elitism tradition, to the later Birmingham School, Frankfurt School and so on, to the renewed emphasis on Gramsci's viewpoint. Mass culture has gradually acquired the same status as elite culture and folk culture. It is the original intention of this paper to use these theories to reflect the current culture of our country. At present, the once-hot screen-filled Miyagou drama has died, this is the natural selection after the market saturation, on the other hand, the result of state policy intervention. Whether it is the creation and broadcasting of only the audience under the conditions of market economy, or the strong resonance and language fashion caused by these shows among the audience, Or the administrative intervention by the State Administration of News, Radio, Television and Film through the visible hand fully illustrates the enormous influence of such TV dramas. Obviously, the palace play is the product of the popular culture, and its popularity and extinction is also caused by the law of the popular culture. This paper tries to take a look at it from the point of view of the popular culture theory. This paper analyzes the internal mechanism and reasons for the popularity of popular culture and provides theoretical support for the healthy development of Chinese TV series. The first chapter mainly introduces the theory of popular culture and the concept of Gong Dou Opera. The first section analyzes the rise and development of popular culture from the historical point of view, summarizes the concept and characteristics of popular culture; This paper combs the research paradigm of western popular culture theory, introduces the research results and theoretical viewpoints of Birmingham school and Frankfurt school, and reviews the local characteristics of Chinese popular culture and the development of popular culture theory. The second section discusses the types of palace play, summarizes the development and characteristics of the palace play. The second chapter analyzes the internal mechanism of the popular popularity of Miyagou drama from the aspects of idolatry strategy, image spectacle and secular narration, that is, packaging the court drama with the operation of idol drama, and attracting the audience's attention through the image spectacle. Using secular narration to gain the audience's psychological identity, thus obtaining a higher audience rating. The third chapter analyzes the social and cultural reasons for the popularity of Gong Dou drama from the aspects of audience's realistic situation, the interaction between network literature and film and TV drama, the marketing and propaganda of modern media, etc. At the same time, it criticizes some phenomena such as quality, distorted values, historical view and so on from the social function of art. The fourth chapter summarizes the experience and lessons of the creation and dissemination of Gong Dou drama, puts forward some suggestions from the macro angle, and explains the problems to be considered deeply.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905
本文编号：2332779
[Abstract]:The popular culture originated from the western society is closely connected with the formation of the mass society and has obvious commercial character. The theory of popular culture has experienced different research paradigms, from the Levisianism, which is full of elitism tradition, to the later Birmingham School, Frankfurt School and so on, to the renewed emphasis on Gramsci's viewpoint. Mass culture has gradually acquired the same status as elite culture and folk culture. It is the original intention of this paper to use these theories to reflect the current culture of our country. At present, the once-hot screen-filled Miyagou drama has died, this is the natural selection after the market saturation, on the other hand, the result of state policy intervention. Whether it is the creation and broadcasting of only the audience under the conditions of market economy, or the strong resonance and language fashion caused by these shows among the audience, Or the administrative intervention by the State Administration of News, Radio, Television and Film through the visible hand fully illustrates the enormous influence of such TV dramas. Obviously, the palace play is the product of the popular culture, and its popularity and extinction is also caused by the law of the popular culture. This paper tries to take a look at it from the point of view of the popular culture theory. This paper analyzes the internal mechanism and reasons for the popularity of popular culture and provides theoretical support for the healthy development of Chinese TV series. The first chapter mainly introduces the theory of popular culture and the concept of Gong Dou Opera. The first section analyzes the rise and development of popular culture from the historical point of view, summarizes the concept and characteristics of popular culture; This paper combs the research paradigm of western popular culture theory, introduces the research results and theoretical viewpoints of Birmingham school and Frankfurt school, and reviews the local characteristics of Chinese popular culture and the development of popular culture theory. The second section discusses the types of palace play, summarizes the development and characteristics of the palace play. The second chapter analyzes the internal mechanism of the popular popularity of Miyagou drama from the aspects of idolatry strategy, image spectacle and secular narration, that is, packaging the court drama with the operation of idol drama, and attracting the audience's attention through the image spectacle. Using secular narration to gain the audience's psychological identity, thus obtaining a higher audience rating. The third chapter analyzes the social and cultural reasons for the popularity of Gong Dou drama from the aspects of audience's realistic situation, the interaction between network literature and film and TV drama, the marketing and propaganda of modern media, etc. At the same time, it criticizes some phenomena such as quality, distorted values, historical view and so on from the social function of art. The fourth chapter summarizes the experience and lessons of the creation and dissemination of Gong Dou drama, puts forward some suggestions from the macro angle, and explains the problems to be considered deeply.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905
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