互联网传播视域下IP电影的发展研究及审美教育

发布时间：2018-11-17 14:48

【摘要】：随着社会经济、文化的不断发展,科学技术的不断进步,互联网技术、数字技术也日新月异。影视作品伴随着互联网和数字技术的发展,IP电影以一种新颖的内容与形式出现在大家面前,IP电影的出现无论是在改编形式与内容上,还是传播方式上与传统的影视作品都存在着巨大的差异,同时也颠覆了人们传统的观影习惯与感受。本论文的研究内容一共分为六个部分:第一部分是本论文的绪论部分,通过《互联网传播视域下IP电影的发展研究及审美教育》为主题,分析了研究背景与意义、国内外研究现状、研究内容与方法以及研究创新点。第二部分是相关理论概述部分,分别对互联网传播、IP电影以及审美教育进行了概述,并且针对了三者之间的关系进行分析。第三部分是互联网传播视域下关于IP电影的分析,通过IP电影热潮原因、传播特征与传播效果进行分析。第四部分是IP电影存在的价值与审美教育意义,对IP电影的现实价值、传播价值、艺术价值进行分析,提出了IP电影的培养人们审美能力、训练人们审美思维、提高人们审美思想的审美教育意义。第五部分是IP电影未来审美教育发展趋势,通过研究美国漫威公司的运作模式,分析出对我国IP电影审美教育带来的启示。IP电影通过互联网的传播,对不同年龄和兴趣的人们都进行着审美的教育,也符合了时代发展的要求。IP电影是新生事物,并且以新媒体进行传播,对社会不同群体起到了审美教育的功能,对于本论文的研究是很有必要的。
[Abstract]:With the development of social economy, culture, science and technology, Internet technology and digital technology are changing with each passing day. With the development of the Internet and digital technology, IP films appear in front of us with a novel content and form. The appearance of IP films is not only in the form of adaptation, but also in the content. There is a huge difference between the traditional film and television works in the way of communication, but also subverts the traditional viewing habits and feelings of people. The research content of this thesis is divided into six parts altogether: the first part is the introduction part of this thesis, through "the development research and aesthetic education of IP film under the view of Internet communication" as the theme, analyzed the research background and the significance. Domestic and foreign research status, research content and methods, as well as research innovation. The second part is an overview of the relevant theories, respectively to the Internet dissemination, IP film and aesthetic education are summarized, and the relationship between the analysis of the three. The third part is the analysis of IP films from the perspective of Internet communication, through the analysis of the causes, characteristics and effects of IP film boom. The fourth part is the value of the existence of IP film and the significance of aesthetic education. It analyzes the realistic value, communication value and artistic value of IP film, and puts forward the cultivation of people's aesthetic ability and the training of aesthetic thinking of IP film. Improve the aesthetic education significance of people's aesthetic thought. The fifth part is the development trend of IP film aesthetic education in the future. By studying the American Marvel Company's operation mode, the author analyzes the enlightenment to our country's IP film aesthetic education. People of different ages and interests are taught to appreciate the beauty and meet the requirements of the development of the times. IP film is a new thing, and spread with new media, which plays the role of aesthetic education for different groups of society. It is necessary to study this thesis.
【学位授予单位】：天津职业技术师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J901

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