从当前市场形势透析O2O时代电影电商的未来发展战略
发布时间：2018-12-09 08:24
【摘要】：正随着我国电影市场的繁荣和移动互联网技术的更新,电影消费的O2O时代正愈加深化,电影App在人们电影文化消费中的地位也越来越重要。从在线票务平台到信息集散平台、社交互动平台以及信息服务平台,电影App随着市场需求的不断变化也在调整着自己的发展战略。目前市场上的电影App之间的竞争激烈,一些实力雄厚的公
[Abstract]:With the prosperity of China's film market and the renewal of mobile Internet technology, the O2O era of film consumption is deepening, and the position of film App in people's film culture consumption is becoming more and more important. From online ticketing platform to information distribution platform, social interaction platform and information service platform, movie App is also adjusting its development strategy with the changing market demand. The current market between the film App fierce competition, some of the strength of the public
【作者单位】： 中国农业大学;
【分类号】：J943
本文编号：2369085
[Abstract]:With the prosperity of China's film market and the renewal of mobile Internet technology, the O2O era of film consumption is deepening, and the position of film App in people's film culture consumption is becoming more and more important. From online ticketing platform to information distribution platform, social interaction platform and information service platform, movie App is also adjusting its development strategy with the changing market demand. The current market between the film App fierce competition, some of the strength of the public
【作者单位】： 中国农业大学;
【分类号】：J943
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，本文编号：2369085
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