公益微电影叙事艺术研究
发布时间：2018-12-30 11:54
【摘要】：微电影从诞生之初就充满了强烈的话题性,吸引无数观众的目光。微电影凭借自身微成本投入、微时间制作、强传播效果的强大优势,成为众多商家青睐的品牌宣传方式,微电影自身就被赋予了较多商业的属性。近年来,微电影市场获得了快速发展,且微电影的题材也日益广泛,其中公益题材的微电影开始越来越频繁的出且现在公众视野之中,逐渐成为政府职能部门、社会公益组织、爱心团体传播公益理念的重要方式,通过这种方式为公益事业赢得了更为广泛的传播范围,传播效果十分显著。与此同时,公益微电影在发展前景、叙事策略等方面的问题却逐渐显现出来。本文首先针对公益微电影概念模糊的现状进行整理和研究,提出了自己的研究结论,通过个案总结、文本归纳、创作实践等方法深度研究了公益微电影的发展现状以及存在问题。并结合公益微电影具体的影片案例及自身在创作实践得出的创作经验加以深度分析和研究,分别就公益微电影叙事中包含的叙事结构、叙事语言、叙事技巧等方面提出合理的创作意见,归纳总结出公益微电影在今后发展中,如何进一步提升和完善的叙事策略。本文共分为五个章节对公益微电影进行研究:第一章绪论主要交代研究背景和缘由,以及对于“公益微电影叙事艺术研究”这一选题的国内外研究现状,阐述本论文的研究思路和目的,以及研究方法。第二章是理论基础部分,通过对已有理论的总结以及笔者自己的研究,对“公益微电影”的概念做出了全新的界定,针对公益微电影的生存现状,结合其所面临的巨大挑战,指出公益微电影今后的发展前景,为公益微电影今后的发展指出前进方向。第三章是本论文研究的重点内容,结合自身创作难度指出适合公益微电影的叙事结构。并通过公益微电影叙述结构的类型与选题主旨的关系,得出二者关系为相辅相成,切记只注形式而忘记内容。并以公益微电影《那片海》、《科学松鼠会》、《时间门》、《恋恋西塘》为例,结合自身拍摄毕业作品的创作实践,分析了适用于公益微电影主题表达的叙事结构:非线性的叙事结构,小品式的叙事结构,碎片化的叙事结构。第四章,结合作者自身的创作实践,总结出适用于公益微电影的叙事语言。即从最基础的叙事语言上进行分析,结合大量的公益微电影实例进行深度研究,寻找公益微电影中叙事语言上的基本规律。第五章,通过研究公益微电影叙事的潜在规律,总结出公益微电影在叙事方面的技巧,从实用性角度针对公益微电影的叙事提出具有实践意义的创作方法。希望为读者的实际创作提供有价值的借鉴意义。
[Abstract]:Micro-film has been full of intense topic from the beginning of its birth and attracted the attention of countless audiences. Micro-film, with its own micro-cost investment, micro-time production, strong communication effect of the powerful advantages, has become a popular brand publicity way, micro-film itself has been given more commercial attributes. In recent years, the micro-film market has been rapidly developed, and the subject matter of micro-film has become increasingly widespread. Among them, micro-movies of public interest have begun to come out more and more frequently and are now in the public view, and gradually become the government function department, social public welfare organization. The important way to spread the concept of public welfare by caring groups has won a wider range of communication for the cause of public welfare through this way, the communication effect is very remarkable. At the same time, the development prospects, narrative strategies and other aspects of the public welfare micro-film gradually emerged. Firstly, this paper collates and studies the present situation of the concept of public welfare micro-film, and puts forward its own research conclusion, through the case summary, the text induces, Creative practice and other methods of in-depth study of the development of public-service micro-film and the existing problems. And combined with the specific film cases and their own creative experience in the creative practice of in-depth analysis and research, respectively on the public welfare micro-film narrative including the narrative structure, narrative language, The author puts forward reasonable creative opinions on narrative techniques and sums up the narrative strategies for further improvement and perfection in the future development of public welfare micro films. The thesis is divided into five chapters: the first chapter introduces the background and reasons of the research, and the domestic and foreign research status of the topic of "the study of the narrative Art of the Public interest Micro-film". This paper describes the research ideas and purposes, as well as research methods. The second chapter is the theory foundation part, through the summary of the existing theory and the author's own research, has made the brand-new definition to the concept of "the public welfare microfilm", according to the existence present situation of the public welfare microfilm, unifies the enormous challenge which it faces. This paper points out the future development prospect of public welfare microfilm, and points out the way forward for the future development of public welfare micro film. The third chapter is the main content of this paper, and points out the narrative structure suitable for the public welfare micro-film. And through the relationship between the type of narrative structure and the theme of the topic, the relationship between them is mutually complementary, and only note the form and forget the content. And take the public welfare microfilm "that Sea", the Science Squirrel Society, "time Gate", "Love Xitang" as an example, and combine the creative practice of shooting graduation works by oneself. This paper analyzes the narrative structure suitable for the theme expression of public welfare microfilm: nonlinear narrative structure, sketch narrative structure and fragmented narrative structure. Chapter four, combining the author's own creation practice, summarizes the narrative language suitable for the public welfare micro-film. That is, from the most basic narrative language analysis, combined with a large number of public service micro-film examples for in-depth research, to find the basic law of narrative language in the public service micro-film. The fifth chapter, through the study of the potential law of the public service micro-film narrative, summarizes the public welfare micro-film narrative skills, from the practical point of view of the public service micro-film narrative to put forward the practical significance of creative methods. The author hopes to provide valuable reference for readers' practical creation.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J905
[Abstract]:Micro-film has been full of intense topic from the beginning of its birth and attracted the attention of countless audiences. Micro-film, with its own micro-cost investment, micro-time production, strong communication effect of the powerful advantages, has become a popular brand publicity way, micro-film itself has been given more commercial attributes. In recent years, the micro-film market has been rapidly developed, and the subject matter of micro-film has become increasingly widespread. Among them, micro-movies of public interest have begun to come out more and more frequently and are now in the public view, and gradually become the government function department, social public welfare organization. The important way to spread the concept of public welfare by caring groups has won a wider range of communication for the cause of public welfare through this way, the communication effect is very remarkable. At the same time, the development prospects, narrative strategies and other aspects of the public welfare micro-film gradually emerged. Firstly, this paper collates and studies the present situation of the concept of public welfare micro-film, and puts forward its own research conclusion, through the case summary, the text induces, Creative practice and other methods of in-depth study of the development of public-service micro-film and the existing problems. And combined with the specific film cases and their own creative experience in the creative practice of in-depth analysis and research, respectively on the public welfare micro-film narrative including the narrative structure, narrative language, The author puts forward reasonable creative opinions on narrative techniques and sums up the narrative strategies for further improvement and perfection in the future development of public welfare micro films. The thesis is divided into five chapters: the first chapter introduces the background and reasons of the research, and the domestic and foreign research status of the topic of "the study of the narrative Art of the Public interest Micro-film". This paper describes the research ideas and purposes, as well as research methods. The second chapter is the theory foundation part, through the summary of the existing theory and the author's own research, has made the brand-new definition to the concept of "the public welfare microfilm", according to the existence present situation of the public welfare microfilm, unifies the enormous challenge which it faces. This paper points out the future development prospect of public welfare microfilm, and points out the way forward for the future development of public welfare micro film. The third chapter is the main content of this paper, and points out the narrative structure suitable for the public welfare micro-film. And through the relationship between the type of narrative structure and the theme of the topic, the relationship between them is mutually complementary, and only note the form and forget the content. And take the public welfare microfilm "that Sea", the Science Squirrel Society, "time Gate", "Love Xitang" as an example, and combine the creative practice of shooting graduation works by oneself. This paper analyzes the narrative structure suitable for the theme expression of public welfare microfilm: nonlinear narrative structure, sketch narrative structure and fragmented narrative structure. Chapter four, combining the author's own creation practice, summarizes the narrative language suitable for the public welfare micro-film. That is, from the most basic narrative language analysis, combined with a large number of public service micro-film examples for in-depth research, to find the basic law of narrative language in the public service micro-film. The fifth chapter, through the study of the potential law of the public service micro-film narrative, summarizes the public welfare micro-film narrative skills, from the practical point of view of the public service micro-film narrative to put forward the practical significance of creative methods. The author hopes to provide valuable reference for readers' practical creation.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J905
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