高校宣传片的创意缺失:现状、原因及策略
发布时间：2019-01-09 14:54
【摘要】：创意缺失成为当前高校宣传片创作的普遍现象,具体表现为创作模式相似、影像元素雷同及"信息质"低等。本文对高校宣传片创意缺失的原因进行分析,并从创意原则、创意特征等方面分析了提升高校宣传片创意的策略。
[Abstract]:The lack of creativity has become a common phenomenon in the creation of propaganda films in colleges and universities at present, which is manifested in the similarity of creation modes, the similarity of image elements and the low quality of information. This paper analyzes the reasons for the lack of creativity of the propaganda film in colleges and universities, and analyzes the strategies to promote the creativity of the propaganda film in colleges and universities from the aspects of creative principles and creative characteristics.
【作者单位】： 江汉大学武汉语言文化研究中心;
【基金】：江汉大学2015年研究生教育教学改革研究项目:“新媒体背景下提高江汉大学研究生招生宣传有效性方案研究”
【分类号】：G647;J959
本文编号：2405771
[Abstract]:The lack of creativity has become a common phenomenon in the creation of propaganda films in colleges and universities at present, which is manifested in the similarity of creation modes, the similarity of image elements and the low quality of information. This paper analyzes the reasons for the lack of creativity of the propaganda film in colleges and universities, and analyzes the strategies to promote the creativity of the propaganda film in colleges and universities from the aspects of creative principles and creative characteristics.
【作者单位】： 江汉大学武汉语言文化研究中心;
【基金】：江汉大学2015年研究生教育教学改革研究项目:“新媒体背景下提高江汉大学研究生招生宣传有效性方案研究”
【分类号】：G647;J959
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，本文编号：2405771
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