受众心理学视域下IP电影的叙事策略研究

发布时间：2019-01-20 19:38

【摘要】：IP电影作为中国新兴的电影类型,在中国电影市场上有着举足轻重的地位。它不仅繁荣了电影票房、革新了电影生产链条,振兴了中国的电影产业,还引领着当下中国大众文化的潮流、反映着我国观影群体的心理变化与需求。而风靡中国电影市场的IP电影从2011年初见端倪至今,已经发展成中国电影界不可或缺的叙事艺术,并在叙事形态上呈现出与受众千丝万缕的关系,形成了一定的叙事特征与风格。基于此,本课题从受众心理学的角度出发、结合文本案例研究当下火热IP电影的叙事策略,并对目前IP电影叙事存在的问题进行总结,寻找叙事策略改良新道路,为中国IP电影的健康可持续发展建言献策。本文共分为五大模块:第一大模块是绪论部分,主要分析本课题的研究背景、研究意义和总结相关文献综述;接下来进入主体研究部分,第二大模块即第一章,首先对电影受众心理学进行阐释,然后梳理IP电影的概念类型和现状,探析总结出当下IP电影受众心理的特点,为后文研究打下基础;然后是第三大模块即第二章,进入到IP电影迎合受众心理的叙事特征研究,并对IP电影引领的叙事潮流风格进行分析;接着是第四大模块即第三章,借鉴传播学受众研究的“使用与满足”理论,具体分析当前流行的IP电影中满足受众心理期待的成功文本和冷落受众心理期待的失败文本;最后一大板块即第四章,从受众的审美心理入手,探索IP电影在时下大众文化语境中的文化建构责任,指出IP电影叙事策略存在问题的同时,提供IP电影叙事策略的革新措施。
[Abstract]:As a new type of Chinese film, IP film plays an important role in Chinese film market. It not only flourishes the box office, innovates the chain of film production, reinvigorates China's film industry, but also leads the current trend of Chinese popular culture, reflecting the psychological changes and needs of the film viewing community in China. Since the beginning of 2011, IP films, which have been popular in the Chinese film market, have developed into an indispensable narrative art in the Chinese film industry, and have been closely related to the audience in the narrative form. Formed a certain narrative characteristics and style. Based on this, this topic from the perspective of audience psychology, combined with text cases to study the current hot IP film narrative strategy, and to summarize the current IP film narrative problems, to find a new way to improve the narrative strategy. Suggestions for the healthy and sustainable development of IP movies in China. This paper is divided into five modules: the first module is the introduction part, mainly analyzes the research background of this topic, research significance and summary of relevant literature review; Then into the main research part, the second big module, namely the first chapter, first explains the film audience psychology, then combs the IP movie concept type and the present situation, analyzes and summarizes the present IP movie audience psychology characteristic, Lay the foundation for the later research; Then the third big module namely the second chapter enters into the IP movie caters to the audience psychology narration characteristic research and carries on the analysis to the IP movie leading narrative trend style; Then the fourth big module, the third chapter, uses the theory of "use and satisfy" in the study of audience for reference, and analyzes the successful text of the popular IP film which satisfies the psychological expectation of the audience and the failed text of ignoring the psychological expectation of the audience. Finally, the fourth chapter, starting with the aesthetic psychology of the audience, explores the responsibility of cultural construction in the context of mass culture of IP films, and points out that while there are problems in the narrative strategies of IP films, it also provides the innovative measures of narrative strategies of IP films.
【学位授予单位】：吉林艺术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J904

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