从《盗墓笔记》看国产大片的商业艺术性
发布时间：2019-01-22 21:37
【摘要】：IP热潮的兴起标志着中国商业电影迈入了一个新的阶段,正在逐渐走向成熟,越来越多的网络文学被改编成电影,也标志着观众对通俗文化的消费需求日益增加,受众欣赏趣味的变化直接导致新类型电影对市场的补充。电影《盗墓笔记》改编自南派三叔的同名小说,是一部主打视觉特效的国产商业大片,上映后其改编剧情和视觉呈现饱受诟病,但该片无论是前期策划宣传还是整体表现的商业艺术特征,都十分符合时下观众的审美取向,也代表了当前国产大片商业艺术的较高水准。
[Abstract]:The rise of IP indicates that Chinese commercial films have entered a new stage and are gradually maturing. More and more online literature has been adapted into films, and the consumer demand for popular culture has been increasing day by day. Audience appreciation of the changes in interest directly lead to the new type of film to supplement the market. The film "Tomb Theft Notes" is adapted from the novel of the same name by the third Uncle of the Southern School. It is a domestic commercial blockbuster that focuses on visual special effects. After its release, its adaptation plot and visual presentation have been criticized. However, the commercial art characteristics of the film, both in the early stage of planning and propaganda or in the overall performance, are very consistent with the aesthetic orientation of the audience, and also represent the high standard of the commercial art of the current domestic blockbuster.
【作者单位】： 吉林建筑大学;
【分类号】：J905
，
本文编号：2413577
[Abstract]:The rise of IP indicates that Chinese commercial films have entered a new stage and are gradually maturing. More and more online literature has been adapted into films, and the consumer demand for popular culture has been increasing day by day. Audience appreciation of the changes in interest directly lead to the new type of film to supplement the market. The film "Tomb Theft Notes" is adapted from the novel of the same name by the third Uncle of the Southern School. It is a domestic commercial blockbuster that focuses on visual special effects. After its release, its adaptation plot and visual presentation have been criticized. However, the commercial art characteristics of the film, both in the early stage of planning and propaganda or in the overall performance, are very consistent with the aesthetic orientation of the audience, and also represent the high standard of the commercial art of the current domestic blockbuster.
【作者单位】： 吉林建筑大学;
【分类号】：J905
，
本文编号：2413577
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