数字媒体语境下我国动画创新路径
发布时间：2019-02-19 19:41
【摘要】：正在数字媒体语境下,我国动画产业进入了黄金发展期,在这一时期《捉妖记》《大圣归来》《熊出没》《大鱼海棠》等优秀作品不断涌现,国产动画票房不断创历史新高。据预测,2017年国产动画电影总票房将突破50亿,甚至达到60亿元,动画行业产值将超过1000亿元。但整体来讲,我国动画产业发展尚处于初级阶段,普遍存在产业格局失衡、产业价值链不完善、核心价值理念不明确、民族文化表达不充分、品牌形象竞争力不
[Abstract]:In the context of digital media, China's animation industry has entered a golden development period, in this period, "Monster Hunt", "return of the Great Holy Spirit", "Bear haunt", "Big Fish Begonia" and other excellent works continue to emerge, and the domestic animation box office continues to set a new record in history. According to forecasts, the total box office of domestic animation films will exceed 5 billion yuan in 2017, or even reach 6 billion yuan, and the production value of animation industry will exceed 100 billion yuan. But on the whole, the development of animation industry in our country is still in the primary stage. There is a general imbalance of industrial pattern, imperfect industrial value chain, unclear core value concept, inadequate expression of national culture and insufficient competitiveness of brand image.
【作者单位】： 河北民族师范学院;
【分类号】：J954
，
本文编号：2426807
[Abstract]:In the context of digital media, China's animation industry has entered a golden development period, in this period, "Monster Hunt", "return of the Great Holy Spirit", "Bear haunt", "Big Fish Begonia" and other excellent works continue to emerge, and the domestic animation box office continues to set a new record in history. According to forecasts, the total box office of domestic animation films will exceed 5 billion yuan in 2017, or even reach 6 billion yuan, and the production value of animation industry will exceed 100 billion yuan. But on the whole, the development of animation industry in our country is still in the primary stage. There is a general imbalance of industrial pattern, imperfect industrial value chain, unclear core value concept, inadequate expression of national culture and insufficient competitiveness of brand image.
【作者单位】： 河北民族师范学院;
【分类号】：J954
，
本文编号：2426807
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