微电影的情感表达与互动研究
发布时间：2019-02-22 19:32
【摘要】：数字媒体时代，传播技术和制作手段的革新给影视艺术带来了翻天覆地的变化。身处碎片化浪潮中的微电影异军突起，凭借其制作周期缩短、大众参与度高、传播范围广和商业价值巨大等优势，不仅满足了人们日益增长的观影需求，还实现了人人都可以参与影视制作的愿景。技术的普及和设备的简化让更多的爱好者可以自行拍摄、上传和共享微电影，网络和手机等新媒体平台的优化也为微电影的传播和互动开拓了更广阔的发展空间。微电影发展对人们生活的影响远远超过了技术本身，其影像的意义不再只是自娱自乐，而是成为人们情感表达与互动的必要方式。在制作和传播过程中，人们拥有了独立话语权，每位公众都是潜在的社会影响因素，所以，在相对自由的新媒体传播环境中，需要对微电影中的情感意义进行深入探讨，使其朝着积极健康的方向发展。 在微电影与多媒体充分融合的时代背景下，创作者将自己的情感通过影像手段表达和传递出去，受众作为情感接受的主体进行情感反馈，从而形成良性的互动交流。人们的欣赏水平不断提高，整体营造了和谐的艺术氛围。所以，微电影更要深入挖掘其情感意义，充分发挥微电影的情感价值，才能让优秀的作品不断涌现，使微电影保持其长久的生命活力。 本文从微电影的发展现状出发，结合具有代表性的微电影作品进行案例分析，突出情感在微电影中的重要作用。全文主要有三个部分： 第一部分从微电影的情感元素和人们的情感诉求等微观角度，，阐释情感对于微电影的重要性。情感在微电影中有着多种多样的表现方式及特点，可以充分丰富微电影作品的内涵。同时也应该看到，在微电影发展中存在着情感价值失衡的问题。 第二部分主要探究微电影在情感表达方面的特点、具体策略、表达创新，以及传播过程对情感的影响。在多个层面剖析微电影情感表达的具体表现方式，以便于创作者在构思、制作和包装等方面对作品进行更好的情感注入。贯穿于整个制作和传播过程的情感线索，是微电影内容的重要依托，更是微电影的灵魂。 第三部分是对微电影的互动进行现状分析和发展探究。在互动中观众不只是单纯的接收视音频信息，影视信息从过去的单向传播逐渐向双向互动延伸。通过分析互动中情感的特性，制定观影前、观影中、观影后的具体互动策略，展开互动营销、互动效果的分析。 本文将电影本体论应用于微电影的核心价值，探讨微电影商业价值背后的艺术本体价值，旨在从情感表达和互动两个重要方面剖析微电影的正确艺术价值导向，让微电影这门新生艺术形式保持自身独特的艺术感染力，对微电影的创作、传播及互动交流的研究具有重要的理论和实践意义。
[Abstract]:In the age of digital media, the innovation of communication technology and production means has brought tremendous changes to film and television art. In the wave of fragmentation of micro-film, with its short production cycle, high public participation, wide dissemination range and huge commercial value, it not only meets the increasing demand of people to watch film, but also has many advantages, such as short production cycle, high participation of the public, wide range of dissemination and huge commercial value, and so on. Also realized everybody can participate in the movie and television production vision. With the popularization of technology and the simplification of devices, more fans can shoot, upload and share micromovies on their own. The optimization of new media platforms, such as the Internet and mobile phones, also opens up a broader development space for the spread and interaction of micro-movies. The influence of the development of micro-film on people's life is far greater than the technology itself. The significance of its image is not only to amuse itself, but to become a necessary way for people to express and interact with each other. In the process of production and dissemination, people have an independent right to speak, and every public is a potential social influence factor. Therefore, in the relatively free new media communication environment, we need to explore the emotional significance of micro-movies in depth. Make it develop in a positive and healthy direction. Under the background of the fusion of micro film and multimedia, the creator expresses and conveys his emotion through the means of image, and the audience as the subject of emotional acceptance carries on emotional feedback, thus forms the benign interactive communication. People's appreciation level improves unceasingly, created the harmonious artistic atmosphere as a whole. Therefore, microfilms should dig into their emotional significance and give full play to the emotional value of micro-movies, so that excellent works can emerge constantly, and micro-movies can keep their long-term vitality. Based on the present situation of microfilm development and the case study of representative micro-film works, this paper highlights the important role of emotion in micro-film. There are three main parts in this paper: the first part explains the importance of emotion to micro-film from the microcosmic angle such as the emotional elements of micro-film and people's emotional appeal. Emotion has a variety of ways of expression and characteristics in micro-film, which can enrich the connotation of micro-film works. At the same time, we should also see that there is an imbalance of emotional value in the development of micro-film. The second part mainly explores the characteristics of microfilm in emotional expression, specific strategies, expression innovation, as well as the impact of communication process on emotion. In order to facilitate the creators to better inject emotion into their works in the aspects of conception, production and packaging, this paper analyzes the specific ways of expression of emotion in microfilm at many levels. The emotional clue running through the whole process of production and dissemination is the important backing of micro-film content and the soul of micro-film. The third part is the interaction of micro-film analysis and development of the current situation. In the interaction, the audience not only receives the video and audio information, but also extends from the one-way communication to the two-way interaction. By analyzing the characteristics of emotion in the interaction, the author formulates the specific interactive strategies before, during and after watching the film, and carries out the interactive marketing and the analysis of the interactive effect. This paper applies the film ontology to the core value of micro-film, and discusses the artistic Noumenon value behind the commercial value of micro-film, in order to analyze the correct artistic value orientation of micro-film from two important aspects of emotion expression and interaction. It is of great theoretical and practical significance to keep the unique artistic appeal of micro-film as a new art form for the research of micro-film creation, communication and interactive communication.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905
[Abstract]:In the age of digital media, the innovation of communication technology and production means has brought tremendous changes to film and television art. In the wave of fragmentation of micro-film, with its short production cycle, high public participation, wide dissemination range and huge commercial value, it not only meets the increasing demand of people to watch film, but also has many advantages, such as short production cycle, high participation of the public, wide range of dissemination and huge commercial value, and so on. Also realized everybody can participate in the movie and television production vision. With the popularization of technology and the simplification of devices, more fans can shoot, upload and share micromovies on their own. The optimization of new media platforms, such as the Internet and mobile phones, also opens up a broader development space for the spread and interaction of micro-movies. The influence of the development of micro-film on people's life is far greater than the technology itself. The significance of its image is not only to amuse itself, but to become a necessary way for people to express and interact with each other. In the process of production and dissemination, people have an independent right to speak, and every public is a potential social influence factor. Therefore, in the relatively free new media communication environment, we need to explore the emotional significance of micro-movies in depth. Make it develop in a positive and healthy direction. Under the background of the fusion of micro film and multimedia, the creator expresses and conveys his emotion through the means of image, and the audience as the subject of emotional acceptance carries on emotional feedback, thus forms the benign interactive communication. People's appreciation level improves unceasingly, created the harmonious artistic atmosphere as a whole. Therefore, microfilms should dig into their emotional significance and give full play to the emotional value of micro-movies, so that excellent works can emerge constantly, and micro-movies can keep their long-term vitality. Based on the present situation of microfilm development and the case study of representative micro-film works, this paper highlights the important role of emotion in micro-film. There are three main parts in this paper: the first part explains the importance of emotion to micro-film from the microcosmic angle such as the emotional elements of micro-film and people's emotional appeal. Emotion has a variety of ways of expression and characteristics in micro-film, which can enrich the connotation of micro-film works. At the same time, we should also see that there is an imbalance of emotional value in the development of micro-film. The second part mainly explores the characteristics of microfilm in emotional expression, specific strategies, expression innovation, as well as the impact of communication process on emotion. In order to facilitate the creators to better inject emotion into their works in the aspects of conception, production and packaging, this paper analyzes the specific ways of expression of emotion in microfilm at many levels. The emotional clue running through the whole process of production and dissemination is the important backing of micro-film content and the soul of micro-film. The third part is the interaction of micro-film analysis and development of the current situation. In the interaction, the audience not only receives the video and audio information, but also extends from the one-way communication to the two-way interaction. By analyzing the characteristics of emotion in the interaction, the author formulates the specific interactive strategies before, during and after watching the film, and carries out the interactive marketing and the analysis of the interactive effect. This paper applies the film ontology to the core value of micro-film, and discusses the artistic Noumenon value behind the commercial value of micro-film, in order to analyze the correct artistic value orientation of micro-film from two important aspects of emotion expression and interaction. It is of great theoretical and practical significance to keep the unique artistic appeal of micro-film as a new art form for the research of micro-film creation, communication and interactive communication.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905
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