基于“5W”视角的纪录片《舌尖上的中国》研究
发布时间：2019-03-19 19:34
【摘要】：纪录片《舌尖上的中国》在央视一经播出便引发了收视狂潮,共七集的纪录片分别从食材、主食、转化、时间、厨具、味道和土地等方面一一呈现美食之道。高清技术再现了形形色色食物的完美色泽,完整的诠释了中国劳动者的勤劳和善良,也展现了中华民族传统文化的博大精深。通过“美食”这一小点切入“中华传统文化”的宏大主题,让人看到人与食物、人与人、人与自然以及人与社会的关系。无论是在国内还是国外,这部纪录片都赢得了超越话题的影响力。 《舌尖上的中国》并不是毫无征兆的“一夜走红”,本文试图通过“5W”理论框架进行解密式的研究,即对本片的传播主体、传播内容、传播渠道、传播受众和传播效果进行深入探讨。该片属于委托拍摄,所以对主体的研究就具有特殊的意义。其中,纪录片内容的分析是本文的重点,通过对七集内容的梳理,得出隐藏在美食表层后的深层次内容,这也是片子的“精髓”。传播渠道的分析是传播受众和传播效果分析的基础,四个传播渠道决定四类不同的受众群,同时四个传播渠道可以产生多个层面的影响力。文章把“5W”的五个层次联系起来,构成一个完整的分析体系,力求把《舌尖上的中国》从诞生到走红的“秘密”一一挖掘出来。就每个章节来说,笔者并不只是单纯理论层面的探讨,而是联系本片的实际情况,具体问题具体分析。
[Abstract]:The documentary "China on the Tip of the tongue" was broadcast on CCTV and triggered the TV frenzy, with seven episodes of documentaries from food ingredients, staple food, transformation, time, kitchen utensils, taste and land. HD technology reproduces the perfect color of all kinds of food, fully interprets the hard work and kindness of Chinese labourers, and also shows the extensive and profound traditional culture of the Chinese nation. Through the small point of "gourmet food" into the grand theme of "Chinese traditional culture", people can see the relationship between man and food, between man and man, between man and nature, and between man and society. Both at home and abroad, the documentary has gained influence beyond the topic. "China on the Tip of the tongue" is not a "overnight hit" without warning. This paper attempts to uncover the "5W" theoretical framework, that is, the dissemination of the main body of the film, the content of communication, the channels of communication. Spread the audience and the effect of communication in-depth discussion. The film is commissioned to shoot, so the study of the subject has a special significance. Among them, the analysis of documentary content is the focus of this paper. Through combing the contents of seven episodes, we can get the deep-seated content hidden behind the surface of gourmet food, which is also the "essence" of the film. The analysis of communication channels is the basis of the analysis of communication audience and communication effect. Four communication channels determine four different audience groups, and four communication channels can produce multiple levels of influence. In this paper, the five levels of "5W" are connected to form a complete analytical system, and the secret of "China on the Tip of tongue" is excavated from birth to popularity. As far as each chapter is concerned, the author is not only a theoretical discussion, but also with the actual situation of the film, specific analysis of the specific problems.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G222;J952
本文编号：2443829
[Abstract]:The documentary "China on the Tip of the tongue" was broadcast on CCTV and triggered the TV frenzy, with seven episodes of documentaries from food ingredients, staple food, transformation, time, kitchen utensils, taste and land. HD technology reproduces the perfect color of all kinds of food, fully interprets the hard work and kindness of Chinese labourers, and also shows the extensive and profound traditional culture of the Chinese nation. Through the small point of "gourmet food" into the grand theme of "Chinese traditional culture", people can see the relationship between man and food, between man and man, between man and nature, and between man and society. Both at home and abroad, the documentary has gained influence beyond the topic. "China on the Tip of the tongue" is not a "overnight hit" without warning. This paper attempts to uncover the "5W" theoretical framework, that is, the dissemination of the main body of the film, the content of communication, the channels of communication. Spread the audience and the effect of communication in-depth discussion. The film is commissioned to shoot, so the study of the subject has a special significance. Among them, the analysis of documentary content is the focus of this paper. Through combing the contents of seven episodes, we can get the deep-seated content hidden behind the surface of gourmet food, which is also the "essence" of the film. The analysis of communication channels is the basis of the analysis of communication audience and communication effect. Four communication channels determine four different audience groups, and four communication channels can produce multiple levels of influence. In this paper, the five levels of "5W" are connected to form a complete analytical system, and the secret of "China on the Tip of tongue" is excavated from birth to popularity. As far as each chapter is concerned, the author is not only a theoretical discussion, but also with the actual situation of the film, specific analysis of the specific problems.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G222;J952
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